Emirates NBD Revamps Fitness App for Dubai Fitness Challenge

Press release
Published November 18th, 2018 - 11:44 GMT
Suvo Sarkar, Senior Executive Vice President & Group Head, Retail Banking and Wealth Management, Emirates NBD
Suvo Sarkar, Senior Executive Vice President & Group Head, Retail Banking and Wealth Management, Emirates NBD

In support of the Dubai Fitness Challenge, event partner Emirates NBD has launched a revamped version of its Emirates NBD Fitness App. Launched in 2015, the app enables customers of the bank’s award-winning Fitness Account to earn up to 2% p.a. interest on account balances linked to their level of daily physical activity, as well as track their fitness regimen.

The ongoing Dubai Fitness Challenge (DFC) was launched by His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai & the Dubai Sports Council, as a step towards making Dubai the most active city in the world.

Non-customers of the bank also will be able to download a trial version of the app to understand how to earn more on their bank balances while also getting active. Emirates NBD Fitness Account rewards customers with interest earned on their account balance based on the number of steps that they walk or run daily, measured by an Apple Watch or other compatible fitness devices. With the revamped app, customers can set fitness goals or create their own challenges, as well as take part in friendly competitions with one another. Fitness Account customers can also benefit from rebates and promotional offers at selected sportswear retailers and health, fitness and nutrition stores.

Suvo Sarkar, Senior EVP & Group Head – Retail Banking & Wealth Management at Emirates NBD commented: “Emirates NBD has always been an active supporter of community initiatives and events and we are delighted to support the Dubai Fitness Challenge that builds on our shared commitment to promote health and well-being across the UAE community. The new Emirates NBD Fitness App provides customers with a number of fun ways to up their fitness levels while also improving their financial health”

As part of its DFC partnership, Emirates NBD will be running fitness challenges on the Fitness App with exciting prizes and partner offers to be won. The bank is also running activation kiosks every weekend during DFC events at Kite Beach, JLT and Al Khawaneej, and will be presenting the event’s closing carnival at Burj Park with a grand finale.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.

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