Emirates NBD in strategic partnership with Omega Dubai Ladies Masters 2011

Press release
Published December 5th, 2011 - 05:56 GMT

Emirates NBD, a leading bank in the region, announced today its strategic partnership with Omega Dubai Ladies Masters 2011, which is being held in Dubai for the sixth year running. The championship is a flagship event on the Ladies European Tour, and has been held in Dubai since 2006. 

Emirates NBD is a long-term strategic partner of 'golf in DUBAi', which was set up in 2005, to organise this and other events that promote Dubai as a world-class golfing destination. Omega Dubai Ladies Masters is one of two premier golfing events supported annually by Emirates NBD. The bank is also an ongoing partner of the world-famous Dubai Desert Classic each year. 

“We are pleased once again to partner with Omega Dubai Ladies Masters, which has become an annual opportunity for us to showcase our commitment to encouraging sporting activities in the UAE.” said Rick Pudner, Group CEO, Emirates NBD. 

Emirates NBD will also utilise its presence at this year’s high profile golfing event to generate greater awareness regarding breast cancer and the risks associated with the disease. To encourage support for the cause, Emirates NBD has organised various activities and promotions for spectators attending the Dubai Ladies Masters golfing tournament. 

“As a leading community bank, we are committed to supporting social causes and health concerns that affect our region,” added Pudner. “Breast cancer awareness is an important social cause, which affects whole families and communities. We are pleased to join hands with our partners, 'golf in DUBAi', to promote awareness of this important issue and to help raise charitable donations.” 

The initiative will help raise donations for Breast Cancer Arabia http://www.breastcancerarabia.com, a free, interactive internet platform which was launched earlier this year to provide high quality information about breast cancer, and a treatment and support network for the unfortunate victims of the disease. 

 Omega Dubai Ladies Masters will take place from Sunday 11th - Saturday 17th December, 2011.

Background Information

Emirates NBD

Emirates NBD, the leading banking group in the region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across corporate, retail, private, Islamic and investment banking throughout the region.

Omega Dubai Desert Classic

The 2010 edition of the Omega Dubai Desert Classic marked the 21st anniversary of the $2.5 million European Tour event at the Emirates Golf Club. Known as the "crown jewel" of the European Tour's three-stop Desert Swing, the event once again attracted a stellar cast including golf legend Tom Watson, European number one Lee Westwood and defending champion Rory McIlroy among other big guns. 

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