Bawadi Mall Welcomes FIFA Club World Cup Roadshow

Press release
Published July 18th, 2017 - 06:06 GMT
Bawadi Mall
Bawadi Mall

As football fans gear up for this year’s FIFA Club World Cup in the UAE, Al Ain’s Bawadi Mall has a host of surprises and fun activities planned for the sport lovers. The organisers of the FIFA World Cup will run two Roadshows at Bawadi Mall. The first phase of the Roadshow was held from July 6th to July 8th and the second phase will be on August 3rd to August 5th 2017, to engage the community and to actively promote the tournament.

The Mobile Roadshows have a series of activations that test the fans football-related skills measured in a fun and competitive environment. Fans will be tested across several competitive streaks including, fast running, firm kicking and high jumping among many others. Participants can play all the activations and then log their results in an official app in order to see their scores against the rest. While the football aficionados pay a nominal amount of AED20, they get to try each game and upon completing the activities will be rewarded with a ticket voucher that is redeemable for a match ticket.   

“Bawadi Mall has a lot of exciting surprises in-store for football fans as part of the big countdown to the 14th annual FIFA Club World Cup. We’re confident that Roadshows at the Mall will not only engage and entertain all the visitors, but also give them an opportunity to feel the excitement of the most anticipated event this year,” said Bassam Saleh, Marketing Manager for Bawadi Mall.

Providing visitors with the ideal platform to show off their football skills across xxx different adrenaline-pumping challenges, the fun-packed event at Bawadi Mall promises to be a resounding success.

“At Bawadi Mall, we ensure that our loyal patrons and visitors have access to exciting events and activities all year through. The first phase of the Roadshow was phenomenal and we’re confident that the second phase will continue the positive momentum. While this is a good opportunity for football fans to test their skills, it is also a great experience to feel the excitement of the game here at the mall,” added Bassam Saleh.

The FIFA Club World Cup is the most prestigious football club tournament with the winning teams from every continent and the UAE champions compete to crown the world’s champions. The mega-event will be held in United Arab Emirates and will be hosted at Zayed Sports City Stadium in Abu Dhabi & Hazza Bin Zayed Stadium in Al Ain from 6th to 16th of December 2017. 

Background Information

Bawadi Mall

Bawadi Mall, the largest shopping mall in Al Ain, was officially inaugurated by H.H. Sheikh Tahnoon Bin Mohammad Al Nahyan, Ruler’s Representative for Eastern Province on the 29th of April, 2009.

The mall provides an ideal shopping experience for the people of the UAE and beyond.

New brands made their debut in the Al Ain city through Bawadi mall, such as Zara, Mango, MAX , Marks & Spencer, Koton, New look, H&M and ACE amongst others. The mall has attracted more than 400 retail outlets, including international names.

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