Ericsson: Changed TV consumption habits in the UAE

Press release

Published December 22nd, 2014 - 08:08 GMT

Al Bawaba

Ericsson today releases its ConsumerLab TV & Media - UAE Report. The report reveals that on-demand streaming has surpassed traditional TV viewing in the UAE. 84 percent of consumers watch streamed content compared to 76 percent who watch scheduled broadcast TV several times a week.

Rafiah Ibrahim, President of Ericsson in Region Middle East says, “Our research shows that in the UAE, viewing time on mobile devices is relatively high compared to the global average. With UAE consumers expecting to watch on demand content anytime and anywhere, we continue to work with our partners to offer mobile subscribers the best mobile broadband experience possible.”

The study also shows an increase in the time spent viewing content on smartphones and tablets globally. In addition, 37 percent of consumers in UAE want to be able to watch their favored content on any device.

The results, based on interviews with over 23,000 people in 23 countries, illustrate a shift in consumer behavior.

In the UAE, the study was conducted among 1,000 respondents with broadband connection at home. The sample represents 67 percent of people in the age group of 16-59 years.

Background Information

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.