Ericsson deploys flexible data charging for Vodafone Egypt

Press release

Published September 4th, 2013 - 11:52 GMT

Anders Lindblad, President of Ericsson, Region Middle East

Ericsson has been chosen by Vodafone Egypt to deploy Ericsson Mobile Broadband Charging (MBC), which will provide up to 10 million users with a vast array of data options and more flexible on-demand subscriptions.

Ericsson’s MBC allows mobile users to personalize both prepaid and postpaid data usage plans in real time. This solution, which is being integrated into the operator’s existing Ericsson Charging System, gives users the flexibility to utilize the best plan for their needs at any time. Already fully implemented for all Vodafone Egypt’s prepaid data users, the system will soon be rolled out for postpaid subscribers – with the total subscriber base expected to top 10 million data users in 2014.

“We always aim to provide our customers with innovative services that are personalized,” says Abdelfattah Mabrouk, Charging & Mediation Head of Department at Vodafone Egypt. “Ericsson’s MBC allows us to do that on a whole new level, and provides superior capabilities for data charging. Mobile users do not want to be left without access to mobile data after they unknowingly reach their data limits. Ericsson’s innovative solution gives us the flexibility to offer consumers immediate top-ups without penalties.”

The new business support solution (BSS) gives subscribers the option of buying daily service packages and data plans and to set up automatic bundle renewal upon depletion of an assigned quota or time. MBC provides an alert feature, which allows users to see the percentage of the current data plan that has been consumed, allowing them time to buy more data if necessary.

Anders Lindblad, President of Ericsson, Region Middle East, says: “Technology is now integrated into almost every aspect of our lives. In the transition to what we call the Networked Society, where everything is connected in real time, consumers are rapidly adopting smartphones and relying on them for everyday activities. MBC helps these subscribers to utilize data plans that suit their needs.”

Background Information

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.

Company Profile

vodafone

In1998, Vodafone Egypt (Ex Misrfone Telecommunication Company/Click GSM) entered the Egyptian telecom market as the second operator; a consortium between Vodafone international, Air Touch, and local/ international partners. In 1999, Vodafone Group acquired Air Touch share and in 2002, it acquired International Partner VIVENDI France share. In January 2002, Click GSM was rebranded to Vodafone Egypt. Since 2007, Vodafone Egypt’s shareholders structure consisted of Vodafone Group with 54.93% ; Telecom Egypt with 44.94% and a minority free float of 0.13%.