Eros Group appoints Blue Apple as its Creative and PR Agency

Eros Group, the sole distributor of world-renowned brands Samsung, Hitachi, Candy, TCL, BenQ and one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle Easthas recently appointed Blue Apple as its Creative and PR Agency following a competitive pitch. Blue Apple takes up the post with immediate effect.

Blue Apple presented a refreshing competitive campaign and strategy in sync with Eros Group’s vision and business objectives. The Agency has commenced the roll out of anextensive campaign comprising of Print, Online, Visual Merchandising and PR for all the consumer touch-points across UAE.

Eros Group, a family owned business of Badri Group of Companies that comprises of over 10 companies, each known for its consistency and reliability, markets products and services of highest quality, thus placing the Group as one of the leading groups in the UAE's business community and beyond. The group has a strong team of around 1300 employees with professional experience in various fields. The Group’s Chief Executive, Mr. Deepak J Babani and a team of highly qualified and experienced managers provide direction, executive control and management.Eros’ consistently high quality sales and services of products is a testimony to group’s excellence in business process and employee involvement. It is also reflected in the group’s accreditation to the ISO 9001:2000 Quality Systems.

Mr. Deepak Babani, CEO, Eros Group said, “As we assessed Creative and PR agencies, Blue Apple by far demonstrated a clear understanding of the brief and was theexcellent choice to enhance Eros Group’s brand image. I am very excited about the prospect of working with Blue Apple and anticipate a highly successful collaboration.”

Vishal Anand, CEO of Blue Apple concluded, " Eros Group is one of the fastest growing electronics and appliances companies in the GCC and we are excited and privileged to represent them & look forward to joint success and growth."

Based in Dubai Media City, Blue Apple is an independent 'specialist' advertising and PR agency offering innovative solutions on practices of communication, engagement and experience (CEE) based on strategic, creative and management excellence.