Etisalat Launches Parental Control Device for Dh549

Press release
Published January 11th, 2018 - 12:56 GMT
Etisalat today announced it will exclusively offer the 'Circle with Disney' parental control device.
Etisalat today announced it will exclusively offer the 'Circle with Disney' parental control device.

Etisalat today announced it will exclusively offer the 'Circle with Disney' parental control device for all customers in UAE.

This exclusivity was a result of Etisalat's partnership with Circle Media Labs, a leading developer of products used by families to manage all their connected devices.

"We have always strived to give great value to our customers with high-quality products, and Circle with Disney is a seamless fit," said Khalid El Khouly, Chief Consumer Officer, Etisalat. "Cyber security is a grave concern for parents today and offering customers a way to monitor and filter content is going to change how the Internet is used in many households."

'Circle with Disney' allows parents to control how long their children are online and filter which sites they can access to keep them safe online. The device is available for Dh 549 upfront (currently on sale at Dh 449 during the Dubai Shopping Festival), or at monthly instalments starting at just Dh25 per month. Customers can purchase this device online at with free delivery, or at Etisalat outlets for their convenience.

"Managing kids on devices is a global issue," said Lance Charlish, Chief Executive Officer, Circle Media Labs. "You'll find parents who are looking for ways to manage their kids' content and screen time, and Circle is that answer, both inside and outside the home."

Circle with Disney is the smart way for families to manage content and time online, on any connected device. With the easy-to-use Circle app - available for download on both iOS and AndroidT devices - parents can easily create unique profiles for each family member. This includes creating daily time limits for apps and websites, setting individual filter levels for each family member, scheduling bedtime for each connected device, and pausing the internet by device or by user with the press of a button. Parents can manage user profiles and settings, and completely customize them based on kids' ages and parents' preferences.

Source: Khaleej Times

Background Information

Emirates Telecommunications Corporation (Etisalat)

etisalat has deployed many innovative technologies and services to remain at the leading edge of customer experience.
etisalat’s senior leaders understands the need to continue its investments in building the networks of the future because the positive effects filter down to the rest of the economy. Today, the UAE boasts of an excellent telecoms ecosystem, capable of driving successes across industries and sectors.

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