Fifth Sharjah Hospitality Forum Highlights Latest Trends in Budget Tourism and Millennial Travel

Press release
Published November 14th, 2018 - 08:45 GMT
During the event
During the event

In line with the vision of His Highness Sheikh Dr. Sultan Al Qasimi, Ruler of Sharjah and Member of the Federal Supreme Council, to further develop and enhance Sharjah’s infrastructure and facilities for the tourism sector, and under the patronage of H.H. Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, the 5th Sharjah Hospitality Forum (SHF), organized by the Sharjah Commerce and Tourism Development Authority (SCTDA), opened today (Wednesday, November 14, 2018) at Al Jawaher Reception and Convention Center, under the theme ‘Trends of Millennials and Budget Tourism,’ highlighting the role of these demographics in shaping and driving the sector’s key trends.

As efforts to further develop the emirate's hospitality sector are being intensified to make it an ideal destination for visitors and tourists, including millennials, from all over the world, the hosting of the event complements the pursuit of the goals set by the Sharjah Tourism Vision 2021, which aims to attract more than 10 million tourists to the emirate by the year 2021,.

Understanding and catering to the tourism and travel needs of the millennial traveler has become imperative in effectively expanding the tourism and travel industry.  In light of these developments, the latest edition of the Hospitality Industry Forum brings together all hotel establishments in Sharjah, stakeholders, real estate investors, local government departments, and tour operators to discuss and explore ways to make the emirate’s tourism and hospitality sector more appealing to budget globetrotters and millennials.

By bringing together leading experts and tourism industry professionals, the fifth Sharjah Hospitality Forum will facilitate the exchange of expertise and knowledge to gain insights that will benefit the future of tourism in the region. During the forum, a series of panel discussions will cover topics ranging from the impact of millennials and the effect of low-cost airlines on the travel and tourism industry among other subjects; the profitability of budget hotels will also be on the agenda. H.E Khalid Jasim Al Midfa, Chairman of SCTDA, will also recognize the efforts of the participating panelists for their contributions to the development of innovative solutions addressing the challenges faced by the hospitality industry.

His Excellency Khalid Jasim Al Midfa, Chairman, SCTDA, said: “The hosting of the fifth Sharjah Hospitality Forum highlights SCTDA’s keenness to take advantage of market analysis, reports and insights from leading industry experts. We believe that the integration of these findings in our strategy will add significant momentum to the growth of the emirate’s tourism sector, which contributed more than AED 9 billion to the total gross domestic product (GDP) of AED 102.5 billion, accounting for 8.8 per cent of the total contribution of tourism and travel sector to the GDP.”

The Forum’s speakers this year include global hospitality and tourism experts including Michel Julian an officer from the United Nations World Tourism Organizations (UNWTO), Gheed El Makkaoui, Assistant General Manager of Careem in the UAE; Mamoun Hmedan, Managing Director, Wego Middle East, North Africa and India and Jesse Desjardins, the creator of the Guest Experience Map.

Background Information

Sharjah Commerce and Tourism Development Authority

The Sharjah Commerce and Tourism Development Authority (SCTDA) was established in accordance with Emiri decree no. 5 for 1996, with the primary objective of promoting the emirate of Sharjah through planning and laying down strategies to promote tourism and commerce, undertaking activities to market and promote the emirate, and conducting appropriate market studies and surveys, including economic and social studies, and field studies and surveys.

As a public authority with a corporate body and independent budget, finance and administration systems, the SCTDA focuses on actively promoting the commerce and tourism activities within the emirate of Sharjah and increasing local, regional and international awareness of the emirate as a top tourism and commerce destination.

The SCTDA is committed to exploring and exploiting new and existing ways to promote the emirate, including participation in international exhibitions, conferences and other relevant events, and is also responsible for organising and hosting events taking place within Sharjah, including the annual Sharjah Water Festival and F1 Powerboat Grand Prix.

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