Fifty One East and Sony enlivens the Commercial Bank Qatar masters for a second year in a row

Fifty One East, the leading retail chain in Qatar continues to digitalize the Commercial Bank Qatar Masters tournament for the 4th year in a row being the Official Audio Visual and IT Sponsor of the upcoming 2012. Fifty One East will provide the tournament with a comprehensive AV Solution for the total duration of this global sporting event.

The 2012 Commercial Bank Qatar Masters tournament will be hosted by Qatar's Golf Club and will kick start on the 2^nd of February.

Fifty One East will supply the tournament with the latest gadgets in technology through the astonishing 3D World Created by Sony. This sponsorship goes hand-in-hand with Sony's status as Qatar's leading brand in the field of technology as it brings back to this year's Qatar Masters the new BRAVIA Internet LED TVs that redefined the TV industry in addition to the VAIO laptops especially the Z series being for the World's Chosen.

Established in 1998, The Commercial bank Qatar Masters is prestigious golf tournament hosted every year by Qatar's Golf Club and is part of the four European Tour golf tournaments staged in the region. Each year many of the world's most distinguished golfers compete on the Club's unique and challenging desert-type Championship Course measuring 7,374 yards from the tournament tees and designed by Peter Harradine, one of the world's leading golf course architects. This year's prize is a whopping USD 2.5 Million.

Fifty One East is the longest-standing retail chain in Qatar and the most exclusive address for a style-savvy population seeking the best life-enhancing elements. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East houses a gamut of international electronics and non-electronics brand names the caliber of Sony, Bose, Yamaha, Apple, Sony Ericsson, Gigaset, Belkin, HTC, Rolex, Boucheron, Tudor, Armand Nicolet, Pasquale Bruni, Vulcain, Faberge, BRM Watches, H. Moser & Cie, Guy Laroche, Cacharel, Chanel, Givenchy, Amouage, Elizabeth Arden, Dior, Lancôme, YSL, Brioni, Smalto, Cerruti, Calvin klein, Fabio Inghirami, Moreschi, Azzaro, Balmain, Georges Hobeika, George Chakra, J Mendel, Temperley, Zagliani, Vanlaack, Bally and much more.

Fifty One East paves the way for Darwish Holding's vision to bring forth internationalism in standards in-keeping with the country's well-respected heritage and identity. Representing Qatar's coordinates, Fifty One East accentuates Darwish Holding's productive role in boosting the country's developmental endeavors.

Fifty One East at Lagoona is today the main anchor store and a world-class retail destination with the largest multi-brand superstore in the Middle East with 13,500 square meters of retail concepts that are aligned with the lifestyle of Doha's savviest shoppers.