Fifty One East captivating the audience of the Doha jewellery and watches exhibition

The exquisite collections of Fifty One East, Qatar's premier retail luxury chain, will continue to captivate the visitors of the Doha Jewellery and Watches Exhibition. Showcasing unparalleled collection of the world's most renowned and luxurious brands, Fifty One East's stand will feature timepieces and other jewellery creation from Rolex, Boucheron, Tudor, Armand Nicolet, Alena Gorchakova, Diamanti BRM, Erwin Sattler, Faberge, Fitzroy, Guy Laroche, H. Moser & Cie, Pasquale Bruni, Victor Mayer, Vulcain, Parker and Waterman.

Fifty-One East will welcome VIP guests, such as the President and CEO of French jewellery house Boucheron Pierre Bouissou, Yann Du Pasquier Regional Director of Rolex and other, senior managers from the brands it represents, to its fascinating stand from the 20th to the 26th of February at the 2012 Doha Jewellery and Watches Exhibition at the Doha Exhibition Center. Of particular focus this year will be the precious and rich diamond and gem-embedded collections of Rolex and Boucheron which will each have a dedicated wing of the Fifty one East stand. The design and architecture of these two globally renowned brands will reflect the elegance and luxurious image that has forever accompanied the names of Rolex and Boucheron.

Mr. Bader Abdullah Al-Darwish Chairman of Darwish Holding said: "The Doha Jewellery and Watches Exhibition is increasingly attracting the world's leading manufacturers and bringing together jewellery and watches enthusiasts from around the world. Fifty-One East has been defining the benchmark of luxury since 1950 and we are very excited to take part in the region's largest and most prestigious luxury exhibitions."

"Our name is deeply-rooted to the Qatari market. Fifty One East has a glamorous and timeless presence in the industry as we continue to deliver to the market some of the world's finest jewelry and timepieces, "added Mr. Al-Darwish.

Fifty-One East is the longest-standing retail chain in Qatar and the most exclusive address for a style-savvy population seeking the best life-enhancing elements. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East is home to some of the world's finest brands such as Rolex, Boucheron , Tudor, Armand Nicolet, Guy Laroche, Pasquale Bruni, Sony, Bose, Bang & Olufsen , Yamaha ,Sony Ericsson, HTC, Apple , Brioni, Lanvin, Smalto, Rochas, Marchesa, Viccini, Moreschi, Andrew Gn, Azzaro, Balmain, Diego Dolcini, Georges Hobeika, George Chakra, Reem Accra, Gianvito Rossi, J Mendel, Marchesa, Nancy Gonzales, Abed Mahfouz, Chanel, Givenchy, Lancome, Amouage, Elizabeth Arden, Dior and YSL as well as other major global brands.

Fifty One East at Lagoona is today the main anchor store of the classy Lagoona Shopping Center and a world-class retail destination with the largest multi-brand superstore in the Middle East featuring 13,500 square meters of retail concepts that are aligned with the lifestyle of Doha's savviest shoppers.