FINE hygienic paper company hosts media representatives and social media tweeps at FINE Baby Diapers Factory

Press release
Published September 8th, 2013 - 07:11 GMT
FINE Hygienic Paper Company
FINE Hygienic Paper Company

After the successful launch of the new baby diapers “FINE Baby” in the first quarter of this year, FINE Hygienic Paper Company has recently invited media representatives and social media influencers to visit FINE Baby Diapers factory in Thuheibeh, as to witness the whole production process and procedures that are being taken at the factory.

The Plant Manager/ Fine Baby Factory, Essam Al Quza’a, has welcomed the media and gave them safety orientation and instructions before their tour in all the factory’s divisions. Audience were taken for a tour to follow the stages of product development, starting with the initial phase passing through the various stages of the production line, ending with the final baby diapers. At each stage, the product is subjected to sterilization and sanitary measures, as well as laboratory process, in order to meet high standards of quality.

On this occasion, Mr. Waseem Nuqul, Levant Area Marketing Manager for FINE Hygienic Paper Company, commented: “FINE’s invitation for the media representatives and social media influencers is a true reflection of our attention and appreciation for their valuable role and impact in the community, and we are glad to organize such an event and host them at the factory to witness the production of FINE Baby that was recently launched meeting our clients’ needs and expectations. We are pleased to receive the media’s feedback and take their notes into consideration”.

The media tour was followed by a business lunch held at Everest Hotel, in an effort to bond and to strengthen its relations with media and social media tweeps.

Fine Hygienic Paper Company is Nuqul Group’s first industrial operation which was founded in 1958. It specializes in the production and conversion of hygienic tissue paper products such as Fine facial tissues, baby diapers and feminine sanitary napkins. FINE’s pulp raw material complies with the highest standards for forestry products and is the market leader in sterilized tissues through its unique sterilization technology known as "Steripro”.

Background Information

Nuqul Group

The Chairman of the Board of Directors, Elia Nuqul, founded Nuqul Brothers Company on January 1, 1952 in Jordan as a trade and import company for foodstuff. This modest operation has grown over the years to become a worldwide corporation embracing a number of ventures in the Middle East region, and has been distinguished for its emphasis on ethical business practices and an appreciation for opportunity. Six years later, in 1958, Fine Hygienic Paper Company was established and soon became the region’s flagship brand for hygienic paper products.

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