FINE SCA supports “Mother & Baby Health Awareness Program” organized by the Ministry of Health

Press release
Published April 4th, 2013 - 10:13 GMT

Based on its commitment towards the society and aligned with its continuous social responsibility, FINE SCA has recently announced sponsoring “Mother & Baby Health Awareness Program” organized by the Ministry of Health. The Program covers all major cities around the Kingdom to include Amman, Zarqa, Irbid, Karaq, Ajlun, Maan, Madada and Aqaba. 

The awareness campaign focuses on distributing educational booklets to pregnant mothers upon their first visits to the Mother & Baby centers, as informative material guiding them in their pregnancy phase and giving them guidelines in health and personal hygiene along with instructions on baby care. The campaign aims at supporting the pregnant mothers and spreading awareness for a period of one year. FINE SCA sponsoring the material of “Mother & Baby Health Awareness Program“of the Ministry of Health was an initiative that was done as part of its corporate social responsibility to serve the community in different health sectors; public, military and private. 

On this occasion, Mr. Hatem Otoum, the CEO of FINE SCA, expressed: “Believing in the importance of the good care and awareness that pregnant mothers should receive during their pregnancy, we are happy to be part of this Program that reflects our responsibility towards mothers in the community. FINE SCA, and since its inception, is keen to continuously communicate with the society and give them support and guidance through informative materials that are considered basic and vital for every mother, especially the pregnant women, getting prepared to give birth”. 

FINE SCA is a Joint Venture between FINE and SCA established in 2007 to lead the Feminine hygiene market in key MENA region countries by tailoring global innovations to local cultures.

The joint venture manufactures and markets feminine hygiene products covering 18 countries in the region; it has immediate access to FINE's production facilities and distribution network in the region, as well as SCA's existing feminine product range, world-leading technology, research and development capabilities and marketing expertise.

Background Information

Nuqul Group

The Chairman of the Board of Directors, Elia Nuqul, founded Nuqul Brothers Company on January 1, 1952 in Jordan as a trade and import company for foodstuff. This modest operation has grown over the years to become a worldwide corporation embracing a number of ventures in the Middle East region, and has been distinguished for its emphasis on ethical business practices and an appreciation for opportunity. Six years later, in 1958, Fine Hygienic Paper Company was established and soon became the region’s flagship brand for hygienic paper products.

Contact Information

Nuqul Group
Building # 84 Mohammad Ali Budair Street
North Abdoun
P.O. Box 154 Amman 11118
Fax number
+962 (0) 6 464 5669

PR Contact

Contact Name
Tactix Strategic Consulting
Contact phone
Contact fax
+962 (0) 6 568 9830

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