Fine Hygienic Holding Scores a Hat Trick at the Global Brands Magazine Awards

Press release

Published December 2nd, 2020 - 09:01 GMT

Fine Hygienic Holding Scores a Hat Trick at the Global Brands Magazine Awards

The award aims to recognize global brands achieving excellence in performance across a broad range of sectors while keeping its readers up to date on much-needed know-how of the branding world.

Highlights

Global Brand Awards is an annual event held by Global Brands Magazine, an international publication headquartered in the UK.

Fine Hygienic Holding emerged victorious over fierce competition and bagged three coveted Global Brands Magazine Awards during the 2020 Global Brand Awards program. The brand was recognized for its innovative approach in producing affordable and efficient PPE Technology.

Global Brand Awards is an annual event held by Global Brands Magazine, an international publication headquartered in the UK. The award aims to recognize global brands achieving excellence in performance across a broad range of sectors while keeping its readers up to date on much-needed know-how of the branding world.

Fine Hygienic Holding was proud to be the recipient of three prestigious Global Brands Magazine Awards. The "Most Innovative Mask Manufacturing Brand, MENA," was won by Fine Guard for its premier face mask, enhanced with advanced anti-viral technology.

Fine Tissues bagged the "Best Tissue Brand, MENA" for their uniquely sterilized facial tissues, and "Fastest Growing Diapers Brand, MENA," was received by Fine Baby in recognition of its rapid growth across the region.

FHH CEO, James Michael Lafferty says,"Being recognized on the global stage by one of the most prestigious and selective brand publications in the world is a distinct honour, and a validation of the effort we put in every day to remain leaders in the industry. The awards embody both FHH's commitment to continuous innovation and its drive to always be 'best-in-class' across all its categories."

The recognition awarded to FHH by Global Brands Magazine is a direct reflection of the Group's innovative drive, unique vision and dedication to excellence which has been the hallmark since its establishment. The group will continue to innovate and expand its operations in the Wellness category.

Background Information

Fine Hygienic Holding

“If you don’t have your health, you don’t have anything”.

This is a centuries-old truism we take seriously in FHH. We are, first and foremost, a wellness company. We seek to manufacture, market, and distribute superior products that provide not only good value to consumers, but also improve their lives.

From our uniquely-sterilized tissue products, to our skin-friendly baby and adult diapers, to our newest addition to the FHH Family--Nai Arabia 100% natural beverages--each and every day we help the wellness of millions of individuals and their families in 75 countries across the globe. This is our aim---to improve the lives of our region’s—and the world’s--consumers.

This commitment extends into everything we do. Our most important asset is our employees. They are the backbone of FHH. We are committed to the all-around health and well-being of our employees, and of creating an environment that attracts and retains the best. We aspire to become a company, where quite simply, “people love to join and hate to leave”.

We also fervently believe we must give back to the very communities where we work, live, and play. Giving back is a fundamental part of our DNA. Our legacy stretches far beyond products and services, but to serving humanity and helping in small yet meaningful ways, making our world a better place.