FLOKI Launches Four Week Campaign With WAFI Mall in Dubai

FLOKI is thrilled to announce its latest marketing push, a four-week campaign at the iconic WAFI Mall in Dubai.

From November 8 to December 5, FLOKI's brand presence will light up 18 digital screens across one of Dubai's most renowned shopping destinations, marking a major part of our larger Dubai takeover initiative.

WAFI Mall draws an average daily foot traffic of approximately 19,500 visitors, providing FLOKI with the opportunity to reach a high volume of shoppers each day. The mall spans 2.5 million square feet, with 860,000 square feet dedicated to retail, housing over 300 diverse stores that blend international brands with unique local boutiques.

The 18 digital screens are strategically positioned throughout the mall, ensuring that FLOKI's campaign achieves maximum visibility. These screens are set in high-traffic areas and prominent locations within WAFI Mall, making FLOKI hard to miss for every shopper passing through.

WAFI Mall, open since the early 1990s, holds a special place in Dubai's retail landscape as one of the city's first large shopping complexes. The mall's unique Egyptian theme sets it apart, with elaborate sphinx statues welcoming visitors at the entrance, pharaoh sculptures, and intricate stained-glass pyramids that adorn the mall's interiors. This decor transports visitors to a world inspired by ancient Egypt and is a major draw for locals and tourists alike.