Genesis Marks its Second Year as the Official Partner of the Abu Dhabi HSBC Championship

Press release

Published January 19th, 2023 - 10:21 GMT

Genesis Marks its Second Year as the Official Partner of the Abu Dhabi HSBC Championship

Genesis’ brand presence will be visible throughout the course with several display stands, where spectators can

Highlights

Genesis enters its second year as the official vehicle sponsor of the Abu Dhabi HSBC Championship, held from January 19-22 at Yas Links Abu Dhabi.

In partnership with the Abu Dhabi Sports Council and the DP World Tour, Genesis and Juma Al Majid Est, the official distributor of Genesis in the region, will be providing a fleet of 40 cars to transport VIPs and players throughout the tournament.

Genesis’ brand presence will be visible throughout the course with several display stands, where spectators can

Background Information

Genesis

As a design-focused brand, Genesis has introduced fascinating models that embody ‘athletic elegance’, including the G70, the flagship G90 and The All-new G80 midsize luxury sedan, as well as The First SUV, GV80. With Genesis Motor distributors based throughout the Middle East and Africa region, Genesis will be opening dedicated standalone showrooms in the region in the near future. For more information on Genesis and its new definition of luxury, please visit www.genesis.com/middleeast

Company Profile

HSBC

HSBC is one of the largest banking and financial services organisations in the world, with operations in 66 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.