May 26th, 2023 - 06:45 GMT
Genesis Middle East & Africa officially unveiled its line-up of EV models for the very first time in the Middle East yesterday. Continuing their successful journey, the launch marks the brand’s debut towards electrification in the region.The opulent launch, aptly hosted in AlUla, Kingdom of Saudi Arabia, showcased all three EV models, creating a new standard for luxury electric models in the region. The reveal included the Electrified G80, the Electrified GV70, and the GV60.Speaking on the successful launch, Mike Song, Head of Genesis Brand, said, “As part of our ...