Honda returns to the Dubai Motor Show

Press release

Published October 2nd, 2011 - 07:07 GMT

Al Bawaba

Honda, one of Japan’s largest automobile manufacturer and among the most popular brands in the UAE is revving up to make an impactful return to the Dubai International Motor Show with the much anticipated regional reveals of two popular models.

Al-Futtaim Honda, exclusive distributors for Honda vehicles, motorcycles, marine engines, power products and parts in the UAE confirmed Honda’s presence at the five-day motor show.

Mark Kass, Regional Managing Director of Al-Futtaim Honda believes the Honda brand consolidated its position in the UAEand is ready to shift gears after the challenging few months which included supply constraints due to the earthquake in Japan and recalls on some models.

He said: “The last few months have been both exciting and challenging. With supply now returning to normal levels we are confident of closing out the year on a strong note.

Commenting on the motor show Mark said: “All of us at Honda are extremely excited to return to the Dubai International Motor Show. The show will offer us an opportunity to engage with our customers and demonstrate Honda’s unique technology. We will also use this opportunity to launch two popular and exciting models from the Honda stables further strengthening the Honda brand in the UAE.”

The 770 sq. meters Honda stand located in Hall 2 will showcase the entire range of 2012 vehicles and bikes from the Japanese manufacturer.

Also making a significant comeback to the Dubai motor show is ASIMO, the humanoid robot, who is all set to make an appearance at the Honda standwith daily performances.

Background Information

Al-Futtaim Motors

Al-Futtaim Motors is a member of Al-Futtaim, the leading UAE business conglomerate. It operates the Toyota, Lexus and Hino franchises through a network of modern Sales Showrooms, Service and Parts facilities strategically located throughout the UAE to provide the optimum sales and after-sales service to its customers.

Company Profile

Honda

Honda delivers to customers in over 150 countries and regions, over 6 million power products annually, spanning its general-purpose engines, and products powered by them, including tillers, generators, snow blowers to lawnmowers, pumps and outboard engines. Honda is also developing and producing electrified products useful in many facets of life, delivering new value such as the Miimo robotic lawnmower, and the LiB-AID E500 new era portable power source. Honda also lease-sells to businesses the Honda Walking Assist Device, an assistive device for use in the training of walking based on the theory of human walking amassed through Honda’s robotics research.