HTC U11: A Perfect Gift for U This Eid With Holiday Bundle Offers

Press release
Published August 29th, 2017 - 07:25 GMT
“Squeeze” more out of your next smartphone purchase with additional audio gear and reward points just in time for Eid!
“Squeeze” more out of your next smartphone purchase with additional audio gear and reward points just in time for Eid!

With shoppers looking forward to exciting Eid and back-so-school deals, HTC—a pioneer in innovative smart technologies—have unveiled a new set of Premium Packs for their flagship HTC U11 smartphone across leading retailers in the UAE. Available during the upcoming Eid holiday period from August 31 to September 3, shoppers visiting Sharaf DG, Emax, Jacky’s Electronics, Axiom, Jumbo Electronics, Carrefour or can enjoy complementary gear with the purchase of an HTC U11, including top-of-the-line headsets, speakers, and accessories.  

Since the launch of the HTC U11 this summer, the device has received exceptional interest from customers right from the pre-booking stage. In addition to the latest holiday offers, HTC is also now offering that experience to more consumers with a new version of the HTC U11 powered with 4GB RAM and 64GB of internal storage at just AED 2,399 amongst select retailers in the UAE.

Part of the HTC U11’s global success is due to the revolutionary touch-interaction technology—Edge Sense—offering a new dimension in ‘squeeze’ interaction never seen before on a smartphone. With a simple squeeze, Edge Sense lets you enjoy even more of the things you love, from taking photos to launching your favorite apps. Squeeze really is the new click as all of these features are simplified it into a single motion.

Like its predecessor, the new HTC U11 variant also leads with the highest independent rating ever awarded to a smartphone camera, intelligent personal audio with noise cancellation ability, an IP67 dust and water resistant rating, and HTC Sense Companion and Google Assistant—making it an even smarter, more helpful device for searching information anytime, anywhere. The HTC U11 includes as standard a Clear Shield cover, Rapid Charger 3.0, USB-C Digital to 3.5mm Audio Jack Adapter, and a HTC USonic Active Noise cancellation headset.

The HTC U11 is further designed to impress with a liquid glass surface that layers highly-refractive precious minerals across the phone’s back cover. That surface and a seamless curved look creates a unique appearance that brings an extra dimension to the colours it comes in—especially the new Solar Red version with a unique ability to shift colors between fiery reds and glowing oranges depending on how light strikes the Liquid Glass surface.  The smartphone also comes in Sapphire Blue, Brilliant Black, Ice White, and Amazing Silver.

Within the UAE, retailer-specific offers for the HTC U11 this Eid include:

Sharaf DG: HTC U11 + JBL T450 Headset + JBL GO speaker

Emax: HTC U11 + JBL T450 Headset + JBL GO speaker

Jacky’s Electronics: HTC U11 + 11 special gifts

Axiom: HTC U11 + Ferrari Sports watch

Jumbo Electronics: HTC U11 + Onyx 3 Harmon Kardon Bluetooth Speaker HTC U11 + JBL T450 Headset + JBL GO speaker

Carrefour: HTC U11 + JBL Clip 2 waterproof Bluetooth speaker


Background Information


HTC brings brilliance to life through leading innovation in smart mobile device and experience design. Beginning with a vision to put a personal computer in the palm of our customers’ hands, we have led the way in the evolution from palm PC to smartphone.

The Pursuit of Brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile experiences for consumers around the world. At HTC, the Pursuit of Brilliance is the impulse to create, to venture into the unknown with an unwavering dedication to bring innovative design to life. It pushes us everyday to re-imagine new ways to connect the world, our consumers, and their pursuits in ways never before thought possible.

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