Hyundai Motor Launches Bluelink Connected Car Services in the Middle East

Hyundai Motor Company has officially launched its Bluelink connected car services in the Middle East, marking a significant milestone in the brand’s smart mobility journey. Bluelink is an advanced connectivity platform that enhances safety, convenience, and control for Hyundai drivers across the region.

By creating a seamless link between the driver and the vehicle through in-car technology and a user-friendly mobile app, Bluelink enables real-time access to a wide range of vehicle functions—anytime, anywhere.

The service will debut with the upcoming Hyundai Palisade and will gradually expand to other Hyundai models across the region.

“With Bluelink, we’re not just launching a service—we’re introducing a smarter, safer, and more convenient way to drive,” said Mr. Bryan Park, Head of Hyundai Middle East & Africa HQ. “Starting with the new Palisade, Hyundai drivers in the region will experience what it truly means to be connected behind the wheel.”

A Smarter Way to Drive

Bluelink elevates the driving experience with intelligent, user-focused features that deliver greater safety, convenience, and control—on the road and beyond. Key features include:

•    Remote engine start/stop and climate control
•    Remote locking/unlocking and vehicle location tracking
•    Live traffic updates and cloud-based route guidance
•    Vehicle health monitoring 
•    Voice recognition for hands-free convenience
•    Theft notification to the end user
•    Over The Air update, for vehicle software and map
•    Digital key

All features are accessible through the Bluelink mobile app, giving users peace of mind and full control—whether at home, at work, or on the move.

Bluelink services will be tailored to regional markets with multilingual support, over-the-air updates, and locally optimized features to ensure a smooth, intuitive experience.

As Hyundai continues to drive innovation and redefine the future of mobility, Bluelink represents a pivotal step in delivering smarter, safer, and seamlessly connected driving experiences across the Middle East.