Hyundai Shows off New Look SUV Line-Up at New York Motor Show

Press release
Published April 8th, 2018 - 08:10 GMT
The fourth generation Santa Fe on display.
The fourth generation Santa Fe on display.

Hyundai has showcased three new-look SUVs at the New York Motor Show, with pre-production versions of the new-generation Santa Fe, Tucson facelift, and all-now Kona Electric brought together as part of the brand’s display.

Going on sale in the summer of 2018, the fourth generation Santa Fe builds on its predecessors’ success, offering an all-new family-oriented interior, loaded with practical cutting-edge technologies and featuring bold exterior looks. It combines all-new styling with outstanding driving dynamics and high-specification convenience features.

The face of the new Santa Fe is highlighted by Hyundai’s signature Cascading Grille and a composite light design comprising LED daytime running lights positioned on top of the LED headlights. The exterior design is characterized by a powerful wide stance and an athletic body, enhanced by refined lines that reinforce the vehicle’s status in Hyundai’s SUV lineup. The profile of the Santa Fe features a dynamic character line that goes all the way from the headlights to the taillights, and a larger daylight opening (DLO) with a satin surround that provides a sleek impression along with better visibility.

Displayed alongside the Santa Fe was the refreshed Tucson compact SUV, updating the current third generation to provide a strong visual connection between the two SUV models and bringing the car into line with Hyundai’s evolving design DNA. Upgrades inside and out include the signature Cascading Grille, new center stack design, and more advanced safety features.

Both models are expected to be strong sellers in Africa and Middle East markets.

“The Santa Fe and Tucson have played a very big role in Hyundai’s success worldwide, and that has been very true in our region,” said Mike Song, Hyundai’s Head of Operations for Africa and the Middle East. “These latest evolutions offer a strong sense of connection between the two models, and also give our all-important crossover SUVs a strong sense of generational harmony with other Hyundai models through their use of our current brand design themes.”

Also on display in New York was the US-market version of the convention-breaking Kona Electric, an eco-friendly adaptation of the Kona premium B-segment SUV.

Designed to appeal to urban customers with active lifestyles, the Kona launched internationally with petrol and diesel engines during 2017. The Kona Electric adds to Hyundai’s growing portfolio of electric-powered models and has an estimated range of around 400km on a single charge.

Background Information

Hyundai Motor

Hyundai Motor Company was later established in 1967. In 1998, it began to overhaul its image in an attempt to establish itself as a world-class brand, It is now one of the top 100 most valuable brands worldwide.

Hyundai has succeeded in establishing itself as a true, top-class leader with favorable reviews from major automotive agencies and the media.Since its establishment, Hyundai has placed customer satisfaction as its highest priority — achieved only through meeting challenges head-on with its undying passion.

it announced "Innovation for Customers" as its mid–to long–term vision with five core strategies: global orientation, respect for human values, customer satisfaction, technology innovation, and cultural creation.

The Board of Directors makes decisions on matters defined by the laws or articles of incorporation, matters delegated by the general shareholders´ meeting, and key matters related to the basic guidelines for company operations and work execution.

Contact Information

Hyundai Motor
API World Tower
29th Floor
Sheikh Zayed Road
P.O. Box 34406
Dubai
United Arab Emirates
Fax number
+971 (0) 4 332 6566

PR Contact

Contact Name
Sharon Salazar

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