IKEA launches 2014 Catalogue in UAE

Press release
Published August 26th, 2013 - 09:02 GMT

Swedish furniture retailer IKEA, a member of the Al Futtaim group of companies, is set to unveil their 62nd annual Catalogue – launched simultaneously in 44 countries around the world. Within the UAE, this is IKEA’s 24th edition of the Catalogue and is currently being distributed across Abu Dhabi, Dubai and Sharjah.

Available in 30 languages across the world, the IKEA Catalogue for the UAE will be available in English and Arabic. The Catalogue introduces a selection of new products into the IKEA range across 324 pages of smart solutions. Integral to IKEA, the Catalogue features bright and creative ideas to help refresh the look of homes for singles, couples and families living with children.

Almost 1 million copies of the IKEA Catalogue are available for the UAE, of which, 790,000 will be distributed door to door delivering home furnishing inspiration into people’s homes across the country.

John Kersten, Managing Director, IKEA-UAE, Qatar, Egypt and Oman said, “The IKEA Catalogue is one of our main connections to our customers. It is the oldest IKEA tool to reach out to the many people who love and are interested in our brand. Every year we endeavour to offer new and creative solutions more relevant to our customers. The New 2014 IKEA Catalogue is a combination of all of those efforts and a beginning to a new year of exciting ideas and inspiration. It serves as a preparation tool for people planning their shopping list ahead and is an invitation to the many people to visit the store.”

The Catalogue focuses on the importance of building a home around children. “This year we have looked at the youngest and most important members of our family. We believe that every moment is special and needs to be cherished. The New 2014 IKEA Catalogue aims to create spaces that extend the playground from beyond a child’s room and across the home in its entirety. It encourages bringing the family together through simple activities and children’s involvement to create special moments. We hope that our product range and solutions will inspire our customers to engage their children in every activity through the day,” added John.

Apart from highlighting new products across the range, the IKEA Catalogue also showcases creative ways of adding new life to existing homes. It lists close to 1800 products with prices that stay true for an entire year – and is therefore a guarantee for low prices throughout.

In addition, the Catalogue also highlights the IKEA corporate social responsibility with UNICEF for educating children in need and emphasizes sustainability as a way of life. Also included is an overview of services available at IKEA. And to complete your family day out, the Catalogue features a dedicated spread illustrating the offerings at IKEA Restaurant & exit Bistro as well as delicacies available at the Swedish Food Market, with many new and locally adapted surprises during the year.

The New 2014 IKEA Catalogue is also available as a free mobile device application for iOs and Android systems. A digital version of the Catalogue can also be viewed online at www.IKEAuae.com.

Background Information

IKEA

There’s so much to know about IKEA beyond our low-price furniture. From our sustainable sourcing of cotton and wood, to our stance on human rights; what it’s like to work for IKEA, to our democratic design approach.

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