IKEA

Since IKEA stores around the world tend to be located on the outskirts of the cities, people spend a lot of time travelling to their nearest store, treating it more like a destination in itself. IKEA takes this brand loyalty seriously and in fact, the motivation for opening Dubai’s second store was so that customers living nearer to Jebel Ali would not have as far to travel for their IKEA shopping experience. In addition to thanking their customers with a brand new store, IKEA wanted to reward them for all ...