Jacky’s Electronics sees ultrabooks takingthe spotlight at Gitex Shopper 2011

A new product segment, Ultrabook, is expected to create hype and be among the best-selling products along with tablets and smartphone at this year’s Gitex Shopper, according to Jacky’s Electronics, the UAE’s leading multi-brand consumer electronics retailer.

The company said that Ultrabook, the thinner and slimmer version of notebooks, will be one of the main product highlights with major brands, such as Acer and Lenovo, introducing their own Ultrabook lines at the show.

“The Ultrabook is an ultra-slim laptoprunning on the latest generation Intel processorthat maxes out at 0.8 inches thick. With Ultrabook being available at Gitex Shopper means major brands will have a product that will rival Apple’s MacBook Air,” said Ashish Panjabi, Chief Operating Officer, Jacky’s Electronics.

While laptops, tablets and smartphones were a runaway success at last year’s event, Jacky’s predicts that the same product segments will still be considered ‘blockbusters’ at Gitex Shopper. The digital SLR cameras will also see a surge in sales as this segment has been growing rapidly in the past months.

“Other product highlights will be Samsung Galaxy Tab 10.1 and the Apple iPad 2. Meanwhile, in the smartphone category, BlackBerry will focus on three new devices – Bold 9900, Torch 9810 and the all-touchscreen Torch 9860; HTC will have HTC Sensation, the first smartphone that incorporates the recently acquired technology from Beats Audio; and Nokia’s launch of N9, its next generation smartphones,” Panjabi added.

Panjabi also projected a 5 to 10% increase in the shopper traffic from last year’s 165,521 visitors. Gitex Shopper 2010 reported a sales in excess of AED170 million, making it a key consumer retail calendar events running on parallel with Gitex Technology Week.

“With the opening of the Metro’s Green Line and the venue’s proximity to Rashidiya Metro station, we expect to see more visitors as parking won’t be as much of an impediment. Furthermore, we also expect more tourists from the GCC particularly from Saudi Arabia to come. The carnival type of atmosphere of Gitex Shopper is second to none and the deals that can often be bagged are at many times not available anywhere else in the city,” he said.

This year, Jacky’s Electronics has increased its retail floor space presence with close to 12,000 square feet spanning across all three halls of Airport Expo Dubai. Gitex Shopper will be held from 8^th to 15^th October 2011. 

Most Jacky’s deals and offers at Gitex Shoppers, including its mega promotion will also be extended across its eight outlets in the UAE.