Jetour UAE and Elite Group Holding Partner with GEMS Rewards to Offer Exclusive Benefits to the Education Community

Jetour UAE and Elite Group Holding have announced a strategic partnership with GEMS Rewards, the loyalty platform of GEMS Education, aimed at delivering exclusive automotive benefits and value-driven experiences to families and professionals across the UAE.

The partnership was formalised through a signing ceremony, marking the beginning of a collaboration built on shared values of trust, accessibility, and family-centric living. Through this alliance, GEMS Rewards members will gain access to exclusive privileges on Jetour vehicles, including special offers and tailored promotions.

As part of the partnership, Jetour UAE and GEMS Rewards will collaborate on joint activations across select GEMS educational institutions, in addition to dedicated visibility and offers through the GEMS Rewards app. The initiative is designed to enhance everyday mobility while extending thoughtful lifestyle benefits to the GEMS community.

Mr. Haroon Hayat, Group CFO of Elite Group Holding, the exclusive partner of Jetour in the UAE, shares, “At Jetour UAE and Elite Group Holding, we believe mobility plays an important role in supporting modern lifestyles. Our collaboration with GEMS Rewards is rooted in shared values of access, connection, and everyday practicality, allowing us to extend meaningful automotive benefits to a community that prioritises education, family, and convenient day-to-day living across the UAE.”

Mr. Jay Varkey, Deputy CEO, GEMS Education, adds, “At GEMS Education, we look beyond education alone to support the broader lives of our families. Our partnership with Jetour through GEMS Rewards aligns with our commitment to mobility, family connection, and experiences that enhance how our community lives and travels in the UAE.”

With a growing portfolio of technologically advanced SUVs designed for modern lifestyles, Jetour UAE continues to strengthen its presence in the market through strategic partnerships that resonate with the UAE’s diverse, family-oriented audience. The collaboration with GEMS Rewards further reinforces both brands’ efforts to deliver value beyond their core offerings.