labourers reach out to their loved ones during Eid with Samsonite

Press release

Published July 11th, 2016 - 04:55 GMT

During the event

In an initiative that is unique in its own way, Samsonite – the world leaders in travel luggage solutions – reached out to the labourers at the construction site in Al Barsha - Dubai and who are unable to travel during Eid Al Fitr to hand over free telephone calling cards to them to call their family members during the joyous occasion.

The initiative by Samsonite is aimed at helping the low-income labourer segment to connect to their homes, and aligned with the UAE government’s vision to elevate the happiness level of an entire segment of the community by connecting them with their families back home.

Background Information

Samsonite

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability.

For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the business professional.