Land Rover launches experience centre at Bahrain International Circuit

Land Rover, the global leader in the production of all-terrain luxury vehicles, has inaugurated its first Land Rover Experience Centre in the Middle East, in collaboration with Bahrain International Circuit (BIC), giving enthusiasts across the region a new state-of-the-art facility to test and develop their off-road driving skills.

The new Experience Centre will enable Bahraini residents, as well as wider Middle East consumers, to experience an all-terrain adventure. As the first Land Rover Experience Centre in the region, the new facility at BIC will serve the Bahraini market, and will welcome new and existing customers from across the Middle East and North Africa (MENA) region. Situated in close proximity to the Bahrain Grand Prix Circuit, the facility boasts spacious grounds and diverse off-road tracks.

Located in the heart of the Sakhir desert, BIC’s off-road course covers 3.5 kilometres of varying terrains such as sand, rock, hill and water landscapes. There are 32 natural and man-made obstacles, allowing guests to navigate slide slopes, humps, rocks, gravel roads and watercourses while assessing the driving environment, maximising the capability and technology of the vehicle, and most importantly, developing driving skills in the world’s most capable luxury vehicles.

Visitors can choose between two experiences, either as a passenger in a Land Rover vehicle with one of BIC’s expert Land Rover lead instructors driving the course, or as a driver taking on the facility’s many challenges while being guided by a qualified Land Rover Experience instructor.

“With 49 Land Rover Experience Centres in 20 countries, including Bahrain, the Land Rover Experience is an ideal opportunity for existing Land Rover owners, potential customers and enthusiasts from the Kingdom of Bahrain, as well as those from the Middle East, to get behind the wheel and experience the all-terrain capability of the latest Land Rover vehicles. Here, guests can experience the complete range of state-of-the-art Land Rover cars under the guidance of professionally certified, experienced instructors on an exciting and challenging off-road course,” commented Nawaf Khalid Al Zayani, Managing Director of Euro Motors Jaguar Land Rover.