Lexus Design Award 2022 Grand Prix Winner Announced

Lexus recently announced that ‘Rewind’ by Poh Yun Ru has been selected by the judging panel as the Grand Prix winner of the LEXUS DESIGN AWARD 2022 in its tenth edition, which garnered 1,726 entries from 57 countries. 

The LEXUS DESIGN AWARD was established in 2013 to support and nurture creators early in their careers to shape a better future and create happiness for all through design, while articulating the Lexus brand’s three core principles: Anticipate, Innovate and Captivate. The Grand Prix winner ‘Rewind’ contributes to a better tomorrow by using technology to help people stimulate their memories when their recall ability is challenged.

The six finalists selected this January spent three months developing their original proposals and producing prototypes under the enthusiastic and highly skilled guidance of leading international creators Sam Baron, Joe Doucet, Yosuke Hayano and Sabine Marcelis - which was a once-in-a-lifetime learning experience for these young talents. This process facilitated the impressive evolution of the finalists’ projects, not to mention that of the Grand Prix work ‘Rewind’.

Commenting on her win, Poh Yun Ru said, “I feel immensely grateful that ‘Rewind’ is now a step closer to improving the lives of more people. This couldn’t have happened without the unwavering support of my mentors and my team of dedicated engineers, programmers, healthcare experts and users. It has been such a rewarding and inspiring journey, and I am excited to continue designing for a better world and a better tomorrow for all.”

As a new advantage for 2022, the finalists met one-on-one with the design world’s elite panel of judges - Paola Antonelli, Anupama Kundoo, Bruce Mau and Simon Humphries - following the LEXUS DESIGN AWARD 2022 event. After the judging session, the finalists received not only direct feedback on their work, but also career advice and tips for improvement. This beta feature of the tenth anniversary of the LEXUS DESIGN AWARD became an extraordinarily valuable experience.

Congratulating Poh Yun Ru on her innovative creation, Kei Fujita, Chief Representative of Middle East & Central Asia Representative Office, Toyota Motor Corporation, stated, “The LEXUS DESIGN AWARD was incepted to foster the growth of ideas that contribute to society by supporting designers and creators whose works can lead to a better tomorrow. This year’s winner - Poh Yun Ru’s ‘Rewind’ - is a work of tremendous imagination and creativity that captures the essence of what the LEXUS DESIGN AWARD stands for.”

The six LEXUS DESIGN AWARD 2022 finalists’ projects will be showcased at the Lexus exhibit during Milan Design Week 2022; the world’s largest design event, which is scheduled to be held in June. 

For more information and to learn about the six finalists, visit www.lexusdesignaward.com