Mall of the Emirates presents key Spring/Summer looks by INTROPIA

Press release
Published March 17th, 2016 - 06:40 GMT
During the event
During the event

Majid Al Futtaim’s luxury flagship Mall of the Emirates wowed a crowd of style mavens and fashion enthusiasts with INTROPIA’s Spring/Summer 2016 runway presentation. The mall hosted the catwalk show to mark the opening of the fashion brand’s first standalone store in Dubai and to celebrate the mall’s Spring/Summer 2016 fashion campaign, aptly named SHINE.

Known for its luxurious atheistic that is designed for unique and real women, the show presented the season’s key trends and must-have pieces. Inspired by a romantic journey to India and the contrasts of urban and traditional Japan the collection offered clean, architectural shapes and rich textures using a wide range of colours.

DJ Tala Samman was at hand, mixing the shows music set accompanying the models gracing the runway with her up-tempo cool beats. Front row seats were filled with prominent fashion bloggers and socialites, such as TV presenter Hilda Khalifa, the cities’ fashion press looked on with keen interest, while Ahlan!’s group editor Nadine Al Chaer led the event festivities as master of ceremony.

The 114 square meters store in the Mall of the Emirates’ central galleria, opened its doors on the 14th of February, with the brand’s Spring/Summer 2016 Collection. The space has been created in collaboration with the INTROPIA store design team and is the fifth store for the group in Middle East.

INTROPIA is located in premium department stores and locations across the world, bringing original designs to women that allow personality to shine through. With the likes of Naomie Harris and Helena Christensen as fans of the brand, you cannot go wrong with one of the versatile pieces.

Location: Shop C03, Ground Floor, Mall of the Emirates, Galleria car park

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Background Information

Mall of the Emirates

Mall of the Emirates is the world’s first shopping resort, in the heart of Dubai.

It features about 630+ brands, in an area of 233,467 sqm. It includes department stores, fashion and lifestyle. It also has sports, electronics, home furnishing and the largest Carrefour in the city. 
The mall is the perfect destination for families. It offers fun attractions and activities such as Magic Planet, VOX Cinemas and Ski Dubai. On top of that, with more than 100 dining and café selections, the mall has something for everyone.
Mall of the Emirates provides an unmatched luxury, with more than 80 of the world’s most renowned designer brands. 
For the guest's comfort, the mall has two adjoining hotels. The 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.

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