Masafi named region’s favourite water at Middle East Beverage Awards 2012

Reinforcing its market leadership across the Middle East, Masafi, one of the leading FMCG brands in the region, has announced that the Masafi water has been named the region’s favourite water at the first Middle East Beverage Awards, which were conferred last week.

The awards were handed over at a gala dinner held in conjunction with the fifth Dubai Drink Technology Expo, which brought together over 100 companies from 35 countries. Awards were given away in eight beverage categories and more than 30 regional and international brands took part in the competition.

A survey was conducted for the various award categories and more than 1.6 million individuals across MENA took part in the study.

Makram Haidar, Category Marketing Manager at Masafi, received the award from Dr. Ahmed Al Banna, Secretary General of the Arab Asian Beverage Alliance (AABA), and Dr. Abdul Salam Al Madani, Executive Chairman of the AABA.

In his comments, Makram Haidar said: “We take immense pride in this amazing recognition of Masafi water amongst the leading names from the Middle East beverage industry. To be named the favourite water brand among the elite brand-spread is a great achievement. The unprecedented success of Masafi water over the last three and half decades is driven by our commitment to provide world-class quality pure, natural mineral water to our consumers.”

Since its inception 35 years back, Masafi has created a brand equity with its purity and quality attributes. Masafi has always espoused a mission to make life better and more convenient for its consumers. After becoming the generic name for bottled mineral water across Gulf and Middle East, the company has taken the natural evolution process and ventured into related sectors and today is one of the leading FMCG brands.