Masafi wins top industry honour at Asian Leadership Awards ‘12

Press release
Published September 27th, 2012 - 08:57 GMT

Reinforcing its market leadership across the Gulf and Middle East, Masafi, one of the leading FMCG brands in the region, has been conferred the ‘Industry Leadership Award’ at the annual Asian Leadership Awards 2012 earlier this week. 

The Asian Leadership Awards [ALA] 2012, held for the first time in Dubai, recognizes brands and business leaders for their significant achievements. The popular awards honours companies and leaders across 20 different categories for their contributions towards economic development, including market share, CSR contribution and creativity. 

The ALA Awards Ceremony, held at the Taj Palace Hotel in Dubai, was hosted by Asian Confederation of Businesses and supported by Stars of the Industry Group, CMO Asia, CMO Council, World Brand Congress and Thought Leaders International. Makram Haidar, Category Marketing Manager at Masafi, received the award at the gala ceremony. 

Masafi was selected for the Industry Leadership Award 2012 as a recognition of its exceptional brand promise and market leadership across all its product portfolio. 

In his comments on the award, Intikhab Alam, Head of Marketing at Masafi, said: “It is a great honour to be awarded the Asian Leadership Awards, which recognizes Masafi’s efforts and leadership in the regional FMCG sector. This is a powerful endorsement of our brand equity and market innovation. It is a privilege to be selected from among so many leading brands across the region. We thank the esteemed jury for this recognition.” 

The ALA Awards is all about recognizing super achievers and future business leaders. This platform highlights, recognizes and rewards the professionals’ ability to steer their businesses through the challenging economic times.

Background Information


Masafi, the leading producer of pure natural mineral water in the entire Gulf, was established in 1976 with a paid-up capital of approximately $5.5 million. The company has retained its market leadership for over three decades by providing world-class products which are renowned for their pure natural freshness. This has seen Masafi become the premium reference for bottled mineral water in the entire region. 

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