Masafi takes centre stage at Mother, Baby and Child Magazine Awards

Press release
Published May 22nd, 2013 - 09:07 GMT

Reinforcing its market leadership across the Middle East, Masafi, one of the leading FMCG brands in the region, has won top honours at the Mother, Baby and Child Magazine awards, which were given away recently. 

The company took the second place for its commitment in ensuring that families in the region receive high quality products, information and services. The recognition was handed over at the Mother, Baby and Child Magazine awards ceremony held in Dubai last week. 

The first of its kind awards ceremony was attended by dignitaries, influential guests and top 10 Mumtrepreneurs. Awards in 35 different categories were given away during the ceremony. 

In his comments, Intikhab Alam, Head of Marketing at Masafi, said: “It is a matter of immense pride for Masafi to have won this top honour at the Mother, Baby & Child awards. The unprecedented success of Masafi water over the last three and half decades is driven by our commitment to provide world-class quality pure, natural mineral water to our consumers.” 

Since its inception 35 years back, Masafi has created a brand equity with its purity and quality attributes. Masafi has always espoused a mission to make life better and more convenient for its consumers. After becoming the generic name for bottled mineral water across Gulf and Middle East, the company has taken the natural evolution process and ventured into related sectors and today is one of the leading FMCG brands.

Background Information


Masafi, the leading producer of pure natural mineral water in the entire Gulf, was established in 1976 with a paid-up capital of approximately $5.5 million. The company has retained its market leadership for over three decades by providing world-class products which are renowned for their pure natural freshness. This has seen Masafi become the premium reference for bottled mineral water in the entire region. 

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