Masafi Basmati Rice tingles the taste buds at Al Khaleej Friends Women’s Association gala

Press release
Published October 17th, 2012 - 09:54 GMT

Masafi Select Basmati Rice – the finest quality Basmati offering an authentic aroma, taste and pure goodness – took the centre stage at the annual gala ceremony of Al Khaleej Friends Women’s Association, held at India Club in Dubai on October 13, 2012.

Nearly 120 people, including UAE nationals, took part in the fun-filled event, organized by the association to celebrate Eid Al Adha and Diwali. Dr Zulekha Daud, Managing Director of Zulekha Healthcare Group, and other prominent personalities attended the ceremony.

The activities during the gala event included a cooking competition using Masafi Select Basmati Rice. Winners were chosen on the basis of their expertise in using the rice, and bringing out its taste, aroma and the overall presentation.

Nikhil Desai, Category Marketing Manager at Masafi, said: “With its characteristic quality, hygienic packaging and sublime taste, Masafi Select Basmati Rice has delighted gourmets and food connoisseurs across the region since its launch last year. The gala event of Al Khaleej Friends Women’s Association was no different. Our support and sponsorship of the event was in line with our customer focus, which is at the heart of all our endeavours.”

A rare gift of nature, Masafi Basmati Rice is sourced directly from the foothills of the snow-clad Himalayan mountain range in India. It is 99 per cent fat free, cholesterol free, gluten free, salt free and offers high nutritional content, making it the ideal choice for mothers with their family’s nutritional interests at heart.

The gala event also emphasized the key attributes of Masafi Select Basmati – smooth, pearl, extra fine and extra long. The average grain length of Masafi rice is 8.34mm, compared to other Basmati rice which averages around 7mm. 

Background Information


Masafi, the leading producer of pure natural mineral water in the entire Gulf, was established in 1976 with a paid-up capital of approximately $5.5 million. The company has retained its market leadership for over three decades by providing world-class products which are renowned for their pure natural freshness. This has seen Masafi become the premium reference for bottled mineral water in the entire region. 

Check out our PR service

Signal PressWire is the world’s largest independent Middle East PR distribution service.


Sign up to our newsletter for exclusive updates and enhanced content