Masafi signs agreement to adopt a school In Gaza in partnership with Dubai Cares

Press release

Published August 12th, 2013 - 08:14 GMT

Masafi,one of the region’s leading FMCG brands, has announced that it is adopting a pre-school in Gaza, providing finance and support for Palestinian children in a new partnership with Dubai Cares.

The initiative is the latest in a series of partnerships between Masafi and Dubai Cares, a philanthropic organisation working to improve access to quality primary education in developing countries. In Palestine, Dubai Cares has been running its “Adopt A School” initiative since 2012, and Masafi is the latest UAE-based company to sign up for the initiative.

The three-year agreement was officially signed by Reginald Randall, CEOof Masafi and Tariq Al Gurg, Chief Executive Officer of Dubai Cares in a recent ceremony,enhancing the already strong relationship between the two organisations.

The Dubai Cares’ “Adopt A School” initiative seeks to develop,renovate and improve the quality of existing schools in Palestine, ensuring that youngsters gain access to the quality primary education they deserve.

Commenting on the new partnership, Reginald Randall, CEO of Masafi said: “Masafi is very proud to be entering into this initiative with Dubai Cares to help support their ongoing commitment to delivering quality primary education in developing countries. We are delighted to have adoptedapre-school in Gaza as part of the ‘Adopt A School’initiative and are looking forward to seeing the impact this pre-school will have on the lives ofenrolled boys and girls over the years ahead.”

“This is the latest in a series of partnerships we have entered into with Dubai Cares as part of Masafi’s ongoing commitment to supporting valuable community initiatives at a regional level that can have a long-term and sustainable positive impact.”

Tariq Al Gurg, Chief Executive Officer of Dubai Cares added: “We have launched our 'Adopt a School' initiative to fulfil the philanthropic needs of organisations and individuals looking for strengthening underdeveloped communities while creating long lasting legacies for themselves. Child education is a vital component of every person's life, and we are happy to see leading organisations in the UAE such as Masafi actively involved in such a global social cause. This very support enables us to provide more children in developing countries with access to quality primary education."

This new partnership follows the recent successful unique fundraising initiative by Masafi, which conducted an online auction to encourage bidding for what was set to become the world’s most valuable bottle of mineral water by auctioning a standard 1.5 litre bottle of Masafi Mineral Water. All the proceeds from the auction were donated to Dubai Cares.

Background Information

Masafi

Masafi, the leading producer of pure natural mineral water in the entire Gulf, was established in 1976 with a paid-up capital of approximately $5.5 million. The company has retained its market leadership for over three decades by providing world-class products which are renowned for their pure natural freshness. This has seen Masafi become the premium reference for bottled mineral water in the entire region.

Company Profile

Dubai Cares

Dubai Cares is playing a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all and promote lifelong learning by 2030, by supporting programs in early childhood development, access to quality primary and secondary education, technical and vocational education and training for youth as well as a particular focus on education in emergencies and protracted crises.