World-class products from Masafi takes centre stage at Gulfood

Press release
Published February 26th, 2013 - 09:44 GMT

Masafi – one of the region’s leading FMCG brands – is participating participation in Gulfood 2013, the world’s biggest food and hospitality show currently being held at the Dubai World Trade Centre till February 28, 2013.

At the event, Masafi is showcasing its entire range of product offerings, from the mineral water to tissues, juices, flavored water and the Basmati Rice.

Being the premium reference for bottled mineral water across Gulf and Middle East over the last three decades, Masafi’s popularity in the region is largely due to its philosophy to offer superior quality products in line with global quality standards. As a forward-looking company, Masafi has focused its future on innovation and business excellence.

Nikhil Desai, Category Marketing Manager at Masafi, said: “The decision to be a part of Gulfood 2013 follows the unprecedented success achieved at the event over the past years, where Masafi’s state-of-the-art stand attracted wide attention and generated a lot of interest from trade visitors and the members of the public.

“The exhibition throws up plenty of immense opportunities for us to highlight and differentiate the attribute that have made Masafi what it stand for today – purity. It is also a platform for us to network with the industry and the business community,” he added.

The company’s popularity in the region is largely due to its philosophy to deliver superior quality products and strict adherence to international quality standards. A socially responsible corporate citizen, all Masafi products are recyclable and the company has received many industry awards.

Since its inception, Masafi has always cared for the environment and is ready to go the extra mile towards a better tomorrow for the people and society. Over the years, in line with its market leadership, the company has built an extremely strong distribution network to consistently deliver to dynamic market requirements. Other products distributed by Masafi include Freeze, Rock Star, Robinson, Fruto, Fruit Shoot, and recently introduced line of food storage brand BACO in the UAE.

Background Information


Masafi, the leading producer of pure natural mineral water in the entire Gulf, was established in 1976 with a paid-up capital of approximately $5.5 million. The company has retained its market leadership for over three decades by providing world-class products which are renowned for their pure natural freshness. This has seen Masafi become the premium reference for bottled mineral water in the entire region. 

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