Masafi unveils revamped website

Press release
Published September 12th, 2012 - 06:56 GMT
Masafi website
Masafi website

Masafi, one of the leading FMCG brands in the region, has announced the launch of its revamped website. The new website, now up and running on, offers a more engaging interface for users with new sections encompassing the latest social media tools. 

Created by TBWA / RAAD, the interactive website not only offers a streamlined navigation and cutting-edge design but also provides an all-new content mix with clear and concise information, new sections, attractive image library as well as interactive platforms. 

The design, structure and functionality of the website have been optimized for enhanced user-friendliness, and have been broadly classified into two sections – Corporate and Consumer, providing an overview of both company and brand information and details.

Makram Haidar, Category Marketing Manager at Masafi, said: “When we decided to revamp our corporate website, our ultimate goal was to create a site that is user-friendly and scaled-up in line with our aggressive growth strategy. Our new website is designed not only to serve as a one-stop information resource about Masafi and its brands but also extend streamlined touch points with social media tools. By creating a presence on Facebook and Twitter, we are able to reach out a wider audience as well as allow current customers to keep up with our latest news and offers.” 

He added: “We believe in a 360-degree approach with our consumers, keeping them in mind in every business decision we make. Our outreach on the Facebook page and Twitter handles are an opportunity to engage our consumers effectively. We see social media playing a big role in our growth strategy and this engagement on our website is aimed at turning our consumers into advocates for Masafi.” 

Among the new sections added on the website are the Media Centre section, which provides an up-to-date news, events and offers about Masafi. There is a new Archive segment, which has in store Masafi information dating back to 2000. Other updated sections include the Careers as also a FAQ segment. 

An exciting feature of the revamped website is the inclusion of the Better World section, which highlights Masafi’s recycling initiatives and its Corporate Social Responsibility programs. 

Background Information


Masafi, the leading producer of pure natural mineral water in the entire Gulf, was established in 1976 with a paid-up capital of approximately $5.5 million. The company has retained its market leadership for over three decades by providing world-class products which are renowned for their pure natural freshness. This has seen Masafi become the premium reference for bottled mineral water in the entire region. 

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