Max Launches Latest Ramadan Collection

MAX, the largest and most trusted value fashion brand in the region, has unveiled their latest collection. The new Ramadan collection features glamorous themes from old Hollywood movies while keeping the essence of the old age Arabic traditions.
Maxi dress
The Femme Fatale is the core element of the women’s line. Hand embroidered cape dresses and jumpsuits, plisse off shoulder tops, maxi skirts and collarless sequined jackets are the key pieces under this theme, made using chiffon, metallic plisse, and hammered satin, they feature scattered sequins, and dark oriental flowers, to give a glamorous red carpet feel. The Persian tale is also a key theme in the women’s line. Kaftan maxi dress, embroidered skirt, ethnic jacket and souk dresses are made to pay a Middle Eastern tribute with artisanal & saturated hues for an ethnic revival.
The Gentleman’s club is a core theme for the men’s collection. Elevated white shirts, tailored waist cost, single-breasted tailored suit, and slim fit printed shirts made from printed jacquard. The core designs include selvedge denim and mercerized jersey, tonal polka dots, and geo dobbies. This unique theme is complimented by accessories like the bow tie, pocket square, lapel pins to highlight modern details and metallic hints. The young Jazz fest trend is key for the men’s collection. The foil printed t-shirts, paneled and souvenir jacket, and the bow tie highlights the golden age of Jazz.
The younger boys are set for Iftar in 3 piece suits at great value pricing. Girls sparkle in pretty dresses that focus on lace details and embellishments. Max has also developed key silhouettes for the mini me fashion trends where mothers and daughters, fathers and sons are dressed in special occasion wear for Ramadan.
Source: Saudi Gazette
Background Information
Max
Launched in the UAE in May 2004, Max is the largest value-fashion brand in the Middle East and caters to the mid-market segment.
With over 226 stores across the Middle East, North Africa and India, Max plans to expand its network to more markets within the region. With stores that typically measure between 1,800 sq. m to 2,800 sq. m, the company sells its own-label apparel for men, women and children, along with footwear and home accessories. With a friendly shopping experience, Max delivers More Fashion More Value.
Landmark Group
The Landmark Group began its journey in 1973 with one store in Bahrain and has grown into one of the largest retail and hospitality conglomerates in the Middle East, Africa and India. Currently the Group operates over 2,300 outlets, encompassing over 30 million square feet across 22 countries.