McDonald’s UAE partners with UNTOLD, DUBAI’S mega music festival to deliver feel-good festival moments
Press release
McDonald’s UAE is turning up the volume on unforgettable moments as it partners with UNTOLD Dubai, one of the region’s most iconic music festivals, happening from 6 to 9 November at Dubai Parks & Resorts. As part of this exciting collaboration, customers can enjoy a 15% discount on UNTOLD Dubai tickets with the purchase of any regular meal at McDonald’s, either in-restaurant or via the McDonald’s App in all Dubai and Abu Dhabi restaurants.
Adding to the festival vibes, McDonald’s will take center stage at UNTOLD Dubai with a vibrant on-ground activation. Between sets, festival-goers can dive into retro arcade and dance games to make memories they won’t forget. And when the music stops, the fun doesn’t have to - with a McDonald’s restaurant conveniently located near the festival entrance and exit, fans can grab their favorite meals to end the night on a delicious note.
“We’re proud to partner with UNTOLD Dubai, a festival that celebrates connections and unforgettable experiences which are values that are at the heart of McDonald’s UAE,” said Walid Fakih, CEO of McDonald’s UAE. “Whether it’s dancing to your favorite song or sharing a meal with friends after the event, we’re honored to play a part in moments that bring people together.”
Bogdan Rădulescu, Co-Founder & Chief Business Officer, UNTOLD “Our collaboration with McDonald’s in Dubai is a natural extension of a successful partnership that started three years ago in Europe. Together, we’ve turned shared values like joy, connection, and creativity into meaningful experiences for festival-goers. Bringing this partnership to Dubai — a city that embodies diversity and global culture — allows us to elevate those moments even further, and continue our mission to connect people worldwide through music and unforgettable experiences.”
From the electric buzz of the main stage to those late-night McDonald’s runs that keep the party going, this partnership is all about celebrating the moments that connect people.
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Background Information
McDonald’s
In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before he completed his training. He then worked as a piano player, a paper cup salesman and a Multimixer salesman.
In 1954, he visited a restaurant in San Bernardino, California that had purchased several Multimixers. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality and quick service.
They were looking for a new franchising agent and Kroc saw an opportunity. In 1955, he founded McDonald’s System, Inc., a predecessor of the McDonald’s Corporation, and six years later bought the exclusive rights to the McDonald’s name and operating system. By 1958, McDonald’s had sold its 100 millionth hamburger
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