Middle East Media experience UEFA passion with Hyundai
Hyundai has matched its passion for motoring with a passion for football, with Middle East media giving the latest models an exclusive Euro test in France, and then watching two of Europe’s top national teams in action on the pitch.
Fifteen of the region’s leading motoring journalists explored the countryside of the Rhone Valley, swapping between Tucson, i30 and i40 models. For an added demonstration of Hyundai’s dynamic driving experience, the day’s route included a selection of twisting roads in the Alpine foothills.
After the drive came the football, with the group joining more than 55,000 fans as Hungary clashed with Portugal in Lyon at the Parc Olympique Lyonnais in Lyon.
“The atmosphere was amazing, and we were lucky to see what everyone is saying was one of the best matches of the EUROs group stage,” said Hyundai’s head of Africa and Middle East Operations, Mike Song. “It’s this kind of passion, with the stands packed to capacity and a game that was in the balance until the very end, that shows why Hyundai is so excited to support the EURO experience for real fans.”
Cristiano Ronaldo was the undisputed player of the match, equalizing twice as Hungary pulled ahead twice during the 90 minutes. Although Portugal were not able to take the lead, Ronaldo’s historic effort was enough to achieve a 3-3 draw, allowing both teams to progress to the final 16.
“We saw Ronaldo make history,” said Mike Song. “Those amazing goals made him the first player to score in four consecutive EUROs, and with Portugal progressing, it cleared the path for the most appearances in the championship’s finals.”
Hyundai is a long-standing EURO partner, with a proud commitment to putting real fans first and ensuring that as many supporters as possible are able to enjoy the spectacle and drama of the month-long competition. Within Europe, Hyundai’s support includes Fan Parks in major cities, while digital activities share the passion for football far beyond the continent’s boundaries.
Hyundai also supplies the official vehicles for the tournament, and national team buses are branded with the Hyundai Motor logo, each featuring the team slogan chosen through the ‘Be There With Hyundai’ campaign.
Hyundai Motor Company recognizes the importance and impact that automobiles have on society and mankind. It strives to play a role that extends beyond being a simple car manufacturer to become customers’ lifetime companion. It will build connections with customers by fulfilling its vision to become a “lifetime partner in automobiles and beyond” and participate in working “together for a better future” as a constituent of Hyundai Motor Group.
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