Mouawad set to launch its next new generation boutique at Lagoona

Qatar's next retail and lifestyle destination, Lagoona, is gearing up to welcome amidst its parade of exciting brand names, world-class jewelers, Mouawad. A signing ceremony was held at Lagoona attended by Chairman of Darwish Holding, Mr. Bader Al-Darwish and Mr. Pascal Mouawad, Co-Guardian of the legendary brand. The outlet is slated to open its doors in February 2012.

With Mouawad’s legacy of haute joaillerie and its growing presence in the Middle East and Lagoona’s unique air of timeless elegance in style and structure, it is a perfect match for Doha's most prestigious district and sophisticated lifestyle experience.

Mr. Bader Al-Darwish, Chairman of Darwish Holding said: "Lagoona has been a labor of love for Darwish Holding and a culmination of the company's vision and belief over the past eight decades. When we first envisioned Lagoona, we wanted it to be a retail experience beyond the ordinary. We aimed at creating an attractive fusion of retail and lifestyle which will change the way shopping is perceived making Lagoona not just a destination but a revelation."

"We're very privileged to welcome Mouawad to Lagoona. The name is strongly associated with an exceptional level of craftsmanship and breathtaking jewelry – two hallmarks of the Mouawad family ever since the company was founded in 1890."

Mr. Pascal Mouawad, Co-Guardian of Mouawad, said: “The agreement we have signed with our trusted partner is a very important milestone for Mouawad, since it marks a new presence for our brand in the Qatar market. Ever since Mouawad’s foundation 121 years ago, the Middle East has been our most valued market, and now we are getting even closer to our patrons with the opening of new stores across the region.”

“Visitors who may have witnessed our creations at the Doha Jewellery & Watches Exhibition earlier this year will soon have the opportunity to purchase our jewellery and watches in Doha when our new generation boutique opens at Lagoona in February 2012” he added.

The new Mouawad flagship Boutique located on the first floor and spanning 277 square meters will be the destination in Doha and for customers of the luxury brand – with collections ranging from boutique items to objets d’art and magnificent haute joaillerie pieces. 

With 128,000 square meters of finely designed space, Lagoona is Qatar's newest retail avenue offering Qatar residents and the region's an exciting assortment of lifestyle brands.

Taking the elements of life and senses as its muse and nestled at the heart of Doha's most prestigious district, West Bay, Lagoona pays homage to light, space, air and touch with a sense of openness and wonder that is rare for shopping destinations.

Lagoona's gorgeous line-up of imaginatively decked-out boutiques exude comfort and warmth, adding to that a parade of international gastronomic venues dotting  20,000 square meters of a breathtaking European Piazza, all engulfed by a refined atmosphere of style and cocooned within a distinctive architectural style.

Lagoona targets affluent customers looking for a place to call their own. Customers walking through Lagoona's doors are a rare proposition. Lagoona's multicultural customers are well-heeled and well-informed about global trends.