NBB Launches Customer Experience Programme

The National Bank of Bahrain (NBB) has officially launched the Customer Experience Programme, a strategic initiative designed to further strengthen the Bank’s culture of service excellence and reinforce its customer-first mindset across the Group. The programme focuses on further empowering employees with enhancing their skills, insights, and emotional intelligence to translate customer centricity into everyday practice.

Commenting on the occasion, Abdulla Buali, Group Head of Client Experience Strategy at NBB, said, “At NBB, customer experience has always been a mindset that defines how we operate as one organisation. Through this programme, we are further uniting our teams around a shared purpose, to always think from the customer’s perspective in everything we do. It is about continuously developing our daily actions, our decisions, and our culture to reflect the Power of One, where every employee contributes to a seamless and human experience for our clients.” 

Structured in multiple phases, the programme spans all business divisions and combines practical learning modules, journey-mapping sessions, and engagement activities. It forms an integral part of NBB’s ongoing strategic transformation agenda, aligning people, processes, and technology toward a single unified goal of delivering a seamless experience to customers.  

By consistently embedding customer experience principles throughout its operations, the Bank continues to affirm its leadership within the Kingdom’s financial sector and driving excellence, innovation.