Nissan Al Babtain Reinforces Local Expansion With Launch Of A New Showroom In Waha, Al Jahra

Press release
Published August 19th, 2021 - 08:01 GMT
Nissan Al Babtain Reinforces Local Expansion With Launch Of A New Showroom In Waha, Al Jahra
Third showroom unveils new brand identity, enriching customer experience and journey
Abdulmohsen Abdulaziz Al Babtain Company recently opened its third showroom dedicated to the growing demand of customers residing in and around the Al Jahra Governorate. 

As part of its ongoing expansion strategy, Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles in Kuwait, recently opened its third showroom dedicated to the growing demand of customers residing in and around the Al Jahra Governorate.  With showrooms situated in Al Rai and Ahmadi, the new showroom now offers residents greater comfort, convenience, and access to the wide range of Nissan models, latest offers and services. 

Revealing the brand-new Nissan Retail Concept (NRC), the Al Jahra showroom is the first local center to launch the new-generation space and represent the evolution of the brand customer experience that will be consistent across the global network alongside its integrated retail offerings. 

The Al Jahra showroom will serve as the launchpad for the latest models as well as exclusive offers from Nissan Al Babtain, accommodating customers with immediate access and knowledge to Nissan’s best. 

The new showroom was inaugurated during a ribbon-cutting ceremony attended by Mr. Saleh Al Babtain, Al-Babtain Co. CEO and senior management.

During the ceremony, Abdulmohsen Abdulaziz Al-Babtain Co.’s CEO – Mr. Saleh Al Babtain said: “As we forge ahead with our strategy of expansion and embrace new growth opportunities, we are delighted to open the first showroom in Kuwait that features Nissan’s new corporate identity, since its worldwide launch last year. Aimed at strengthening our presence across the country and meeting rising expectations, we established the third showroom in the Al Jahra governorate to serve our customers with an optimal experience that includes closer proximity, convenience, and access to the latest models, suitable for the whole family. “ 

He added, “For over seven decades, we have shared a strong relationship with the global brand, continually accommodating the communities with Nissan’s innovative and high-tech models, ranging from sedans to crossovers and SUVs and strategic, best-in-class service solutions to progress in a fast-growing market.  We invite all of our valued customers and residents in the Al Jahra Governorate to visit our latest showroom to take the opportunity to discover our bespoke services and an enhanced showroom experience.”  

Nissan Al Babtain invites its customers in Al Jahra and surrounding areas to discover the dynamic new space and experience the next generation in the vehicle purchasing journey, as well as test drive the new models, at the showroom located in Waha, Al Jahra, block 4, street 4, (opposite the Jahra Security Directorate and Jahra Municipality) in Sadaf Complex which is operational from 8:30 am until 8:30 pm everyday from Saturday till Thursday, except on Friday.

Additionally, ensuring the continuous wellbeing of both the Nissan employees and customers, Nissan Al Babtain also offers its customers with doorstep services which includes both pick-up and delivery service.

Customers with queries and interest in gathering more information can contact the dedicated call center on 1804 888 or visit the official website

Background Information

Al Babtain Group

Al Babtain Group was founded in 1948 to present a model of honesty, integrity and total dedication and to gain bright reputation in Kuwait and the Middle East area. Today Al Babtain Group has licensing rights for some of the world’s leading brands stretching the globe from the USA to the Far East. For 70 years Al Babtain Group has experienced continued success, and large measure of this success came from the Group’s advanced flexible management style and long term vision. These astounding results were achieved due to a versatile strategic formula focusing on growth amongst its sphere of activities; including automotive, technology, investment, information, industrial and Finance. The automotive sector is the main structure of the Al Babtain Group’s business, which owns some of the best selling and demanded brands in Kuwait, in addition to heavy equipments. The Abdulmohsen Abdulaziz Al Babtain Co. and Trading and Contracting Company is proud to be the authorized agent and distributor of many Japanese, Chinese, and European (French) vehicles in Kuwait such as Nissan, Infiniti, Renault, Citroen.

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