Nissan Al Babtain wins 2 Gold medals at the 2016 Nissan Regional Skills Contests

Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized agent of Nissan vehicles in the State of Kuwait, has once again underscored its commitment to excellence in providing outstanding customer service by achieving first place in the prestigious Nissan Regional Skills Contests in the categories of Technicians and Parts.
The Nissan Regional Skills Contest is an annual event conducted by Nissan Middle East in Dubai, UAE, and showcases the talents of Nissan employees across the region as well motivates Nissan dealerships to develop their workforce. Contestants are tested on the basis of NISSAN’s global selling standards with the objectives of improving their capabilities, advancing their skills and ensuring the experience provided to customers is in line with Nissan standards, thus providing customer service excellence in the Sales & Service process. The awards comprise every aspect of the business - from knowledge of Nissan genuine parts, service advice, sales acumen, and technical expertise.
This year’s contests were conducted in 5 different languages with 11 Nissan distributors sending their top personnel to compete in four different categories: Technician, Service Advisor, Parts Executive and Sales Executive. Nissan Al Babtain was bestowed the following awards:
- Nissan Parts Executive Excellence Competency Award (NIPEC) – GOLD medal winner: Jethin Jose, as well as receiving Best performance in Order Taking category
- Nissan Service Technician Excellence Competency Award (NISTEC) – GOLD medal winner: Ramesh Rajan, as well as receiving Best performance in Electrical System trouble diagnosis & repair category
Saleh Al Babtain, CEO – Al Babtain Group, congratulated the winners and thanked the team for their support, hard work and dedication. As a sign of appreciation, he announced the management’s decision to reward the winners with a special cash incentive.
Mr. Mohamed Shalaby, Chief Operating Officer – Al Babtain Group, commended the winners and said “At Al-Babtain, we pride ourselves in ensuring that we have the highest level of talent in the business. By developing our workforce through a continuous training program, aimed at helping our professionals grow, we are ensuring that our customers experience highest level of service. At Nissan, we thrive to achieve the industries’ ‘best practice’ standards every day, on a regional and global level; we continue to stand out in whatever we do.”
Group HR General Manager, Mr. Abdulmohsen Abdulaziz Al-Babtain remarked “We believe that people are our biggest asset and our continuous pursuit of achieving high standards means we are investing heavily in our people to help them reach their full potential through mentoring, training and support activities.”
Background Information
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.