Nissan Joins the First Monthly Partner Meeting at Expo 2020 Dubai

Press release
Published October 31st, 2021 - 11:59 GMT

Nissan Joins the First Monthly Partner Meeting at Expo 2020 Dubai
Nissan at the Monthly Partners Meeting at Nexus for People and Planet.

As the Official Automotive Partner of Expo 2020 Dubai, Nissan had a key participation, last week, at the first physical Expo Monthly Partner Meeting since the start of the pandemic. Held at the Nexus for People & Planet, the meeting was attended by senior executives from Nissan and the Expo 2020 Dubai team, in addition to associated Expo partners. Nissan highlighted its role in moving the future with intelligent mobility solutions by drawing on the brand’s unique experience in sustainable transportation and smart city solutions. 

Nissan’s vision for a smarter, safer, and more connected world is closely linked to its corporate purpose of enriching people’s lives and is aligned with Expo’s themes of Sustainability, Mobility, and Opportunity. Nissan also shed light on its exciting Let’s Move campaign that brings people together, excites change, and accelerates the shift towards a more sustainable future, reflecting Nissan’s position as an innovative, tech-forward brand that strives to make a positive impact on people and the planet.

Set to take place on the last Thursday of every month, the October Monthly Partner Meeting (MPM) featured Nissan – the Official Automotive Partner for Expo 2020 Dubai alongside Expo partners Mastercard, AV and far-UVC technology provider Christie, and UPS. 

Thierry Sabbagh, Managing Director of Nissan Middle East said: “As a global leader in mobility and a major stakeholder in the region, we are proud to showcase the Future of Mobility at Expo’s first monthly partner meeting. Our strong partnership with Expo builds on our global expertise and rich 70-year heritage in the Middle East, fostered by long-standing and trusted relationships with our customers and our partners. One of many interactions throughout the six-month world fair, the Monthly Partner Meeting allows us to interact with different global and regional stakeholders in the shift towards a more sustainable future.”

During the inaugural month of Expo 2020 Dubai, Nissan demonstrated its vision for the Future of Mobility with an exclusive showcase of the Ariya, the brand’s all-electric crossover. Making its first regional appearance from the global stage of Expo, the Ariya serves as a symbol of Nissan’s forward-looking journey into the future of electrification and sustainable mobility.

Nissan’s partnership with Expo 2020 Dubai cements the shared purpose of bringing together stakeholders to foster growth opportunities, create value and make advanced mobility solutions accessible to all. By participating in several panel discussions and fire-side chats throughout the six-month show, Nissan aims to engage with global, regional, and local stakeholders to accelerate the shift towards a more sustainable future, while powering Expo 2020 Dubai with more than 600 vehicles, showcasing the brand’s very latest technology and innovation.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.

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