Nissan Stories About Ariya Kumiko Patterns And Hidden Cherry Blossom Embossments

Beauty is in the eye of the beholder, but some say striking design is timeless. Whether it’s the balance of shape, application of color or even placement of a single line, the mastery of design elevates and creates an instant bond with the viewer.
The all-new Nissan Ariya electric vehicle took inspiration from Japanese artisans to change how vehicle design is experienced inside and out. The result is Nissan’s new styling direction called “Timeless Japanese Futurism” which will define the company’s products from here on.
Part of this new design concept is the integration of distinct patterns and symbols into key spots on the vehicle to convey the Ariya’s Japanese heritage and influences. Among the more prominent of these is a stylized kumiko pattern, a traditional Japanese woodworking technique that arranges complex, intricate geometric shapes into captivating art. Kumiko-inspired patterns can be found on the Ariya’s exterior front shield, as well as several places inside the cabin. The pattern’s use of negative space made it a perfect design enhancement to house lighting and speakers without disrupting the room-like interior atmosphere.
Inside the Ariya a touch of nature can also be found – if you look for it. Sakura, also known as cherry blossoms, is one of the most popular flowers in Japan and represents a new beginning. Sakura can be found embossed inside the center console tray and mobile phone holder, subtly placed by the Ariya’s designers and engineers who wanted this beloved symbol of Japan’s heritage to be hiding in plain sight in Nissan’s latest electric vehicle.
The most prominent use of the kumiko pattern is on the Ariya’s front shield, with the pattern just under the shield’s smooth surface.
Look closely inside the cabin and you will find touches of Japanese artisanship, some in more obvious places than others.
Inside the cabin, a kumiko pattern has been placed on the front window, next to the mirror to add texture and intrigue.
A kumiko pattern can also be found when opening the front door, placed on the side of the dashboard.
Kumiko patten wraps around the Andon lighting under the dashboard. (Andon is a traditional Japanese paper lantern that emits a soft glow.)
A kumiko pattern has also been placed inside of the front door where ambient lighting shines through to create a room-like atmosphere.
Even the small speaker covers employ a kumiko pattern.
The speaker covers on the front door also use the Kumiko pattern.
Kumiko patterns appear on both sides of the speaker covers on the dashboard.
Open the tailgate, and you will find a kumiko pattern just under the third brake light.
Symbols representing the beauty of Japan can be found inside the center console and under the arm rest.
Open the lid of the center console armrest, and you will see sakura and floating petals embossed in the compartment.
Another sakura icon is subtly placed at the bottom of the mobile phone holder in the lower part of the center console.
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Background Information
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.