Nutella B-Ready Wins Coveted 2018 Product of the Year Award

Press release
Published March 28th, 2018 - 07:29 GMT
The Nutella Middle East team accepts the Product of the Year Award for B-Ready at the event's Gulf 2018 edition.
The Nutella Middle East team accepts the Product of the Year Award for B-Ready at the event's Gulf 2018 edition.

Nutella B-Ready, the convenient way to enjoy Nutella anywhere, was a big winner at last night’s Product of the Year Award – Gulf, held at Dubai’s Wyndham Hotel. Launched last October across the GCC, Nutella B-Ready was voted Product of the Year 2018 in the ‘Chocolate Snacks’ category by consumers across the region.

The Product of the Year is an esteemed award that recognizes innovation in the FMCG sector. The competitive selection process is multi-phased and begins with applications submitted to an elite jury. Eligible products must be successfully processed and demonstrate innovative breakthroughs in design, function, and/or packaging. Once they undergo and pass the jury review, the products are then subjected to an independent consumer survey. From there, the winning products are whittled down.

Since its 2017 launch, Nutella B-Ready, which marks the brand’s first foray into the chocolate snacks category, has proven a major success. Its crunchy texture and slightly savory taste of outer wafer shell enhances the unique taste of the Nutella filling, combined with puffed wheat crispies.

The result is a brand new sensory experience – one that further cements Nutella’s commitment to innovation.

Nutella B-Ready – Ready to Enjoy.

Background Information


This is a history of success that has now entered its third generation. The history of the past, present and future of a brilliant and tenacious Italian family from the region of Piedmont stands proudly behind the brand name, its financial success and the expansion of a multinational company. That's not all. The Group has developed so successfully thanks to the extraordinary daily commitment from every member of its workforce. 

Since its establishment, in 1946, the company has been driven by its passion for excellence and by employee dedication. A spirit of loyalty and professionalism is the foundation upon which our staff conduct their dealings with consumers, communities, institutions and business partners.   

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