Nutella B-Ready Wins Coveted 2018 Product of the Year Award
Nutella B-Ready, the convenient way to enjoy Nutella anywhere, was a big winner at last night’s Product of the Year Award – Gulf, held at Dubai’s Wyndham Hotel. Launched last October across the GCC, Nutella B-Ready was voted Product of the Year 2018 in the ‘Chocolate Snacks’ category by consumers across the region.
The Product of the Year is an esteemed award that recognizes innovation in the FMCG sector. The competitive selection process is multi-phased and begins with applications submitted to an elite jury. Eligible products must be successfully processed and demonstrate innovative breakthroughs in design, function, and/or packaging. Once they undergo and pass the jury review, the products are then subjected to an independent consumer survey. From there, the winning products are whittled down.
Since its 2017 launch, Nutella B-Ready, which marks the brand’s first foray into the chocolate snacks category, has proven a major success. Its crunchy texture and slightly savory taste of outer wafer shell enhances the unique taste of the Nutella filling, combined with puffed wheat crispies.
The result is a brand new sensory experience – one that further cements Nutella’s commitment to innovation.
Nutella B-Ready – Ready to Enjoy.
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