Ooredoo national holidays song reaches 2M views

Press release
Published February 23rd, 2017 - 04:44 GMT

During the event
During the event

Ooredoo’s special song for Kuwait’s national holidays reached 2 million views on YouTube in less than one week of its launch. The song also placed in the top 3 trends on Twitter and YouTube. Entitled “What’s Your Story?” (#قصتكم_شنو), the song is performed by the famous singer Balqees and features talk show personality Abla Fahita.  The song was written by lyricist Saad Al-Musailem, is composed by Fahad Al-Nasser and directed by Ahmed Al-Najjar.

Commenting on the song’s success, Ooredoo Kuwait’s Senior Director of Corporate Communications Mijbil Alayoub said: “We’re proud of the song’s success, which proves that it delivered its message and reached the hearts of our audience.  We at Ooredoo are always aiming to have a proactive role in all events that matter to our audience, and we plan to launch a series of activities throughout the national holidays that we are certain they will enjoy. This stems from our deep-rooted values of caring, connecting and challenging.”

For her part, Branding Senior Manager Fatima Al-Mukhaizeem said “We’re very happy with the wide-reaching success of the song, which was received not just nationwide but also across the region. I’d like to dedicate this success to all the crew and people who worked on this song behind the scenes, and everyone who participated to making this a success.”

Al-Mukhaizeem added that the song aims to celebrate everything that is beautiful about Kuwait and its wonderful people. “Everything about the song was carefully selected, from the lyrics to the music to the scenery and featured characters, to reflect the harmonious unity of the people of Kuwait. We also had the pleasure of collaborating with Balqees and Abla Fahita, and were happy to collaborate with a number of the most admired social media personalities.”

With her mellifluous voice and sincere performance, Balqees croons in praise of Kuwait and the unique characteristics of its people, including the country’s distinguished dialect and other qualities of which they are known in the Gulf region.  The song’s sincere lyrics are coupled with a great melody that combines different musical modalities from around the region, symbolizing the harmonious relationship Kuwaiti enjoy with their neighboring countries.

The video clip of the song features a unique performance by well-known Egyptian puppet character Abla Fahita, who received nationwide recognition for her satirical talk show in which she humorously tackles trending social and political issues.  The video also features well-known social media influencers such as Yaqoub Boushahri, Hessa Al-Loughani, Louluah Al-Aslawi, Hessa and Munirah Al-Kulaib, and the Kuwait National Television Music Band.

Ooredoo also announced that it will launch a series of activities during the national holidays to interact directly with people in different locations across Kuwait, including some activities at Murooj Market, Kuwait’s most-visited youth and entrepreneur outdoors market to which Ooredoo is a strategic sponsor. Additionally, Ooredoo will continue to distribute national holiday paraphernalia.

Background Information

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