PepsiCo-Jordan sponsors Arab Football Cup U20

Press release

Published July 8th, 2012 - 04:46 GMT

Al Bawaba

PepsiCo-Jordan winner of the 2009 and 2011 King Abdullah II Award for Excellence announced its sponsorship of the Arab Football Cup (AFC) U20. Organized by the Jordan Football Association (JFA) and the United Arab Football Association (UAFA), the AFC U20 is scheduled to take place between 4^th and 18^th July, 2012, at the Amman International and the King Abdullah II Stadiums.

The Cup will witness the participation of a number of national teams that are preparing for the upcoming Asian Cup slated for November, 2012, in the United Arab Emirates. Participating national teams include Saudi Arabia, Kuwait, Iraq, Jordan, Syria, Morocco, Algeria, Tunis, Sudan, Qatar, Somalia and Libya.

“At PepsiCo-Jordan, we firmly believe that partaking in such tournaments will help to better position Jordan at the forefront of the international football arena, as well as provide a platform for teams from different Arab countries to come together and experience competitive football at its best,” commented PepsiCo-Jordan’s General Manager Eng. Nidal Hamam. “Our decision to sponsor the AFC U20 also stems from our unwavering commitment to supporting Jordan’s youth by taking part in activities and events that develop their different talents and encourage them to lead a positive way of life.”

As part of its sponsorship, PepsiCo-Jordan’s Aquafina bottled water product will be listed as the AFC U20’s official pure drinking water brand during the national teams’ training sessions, matches and entire stay in Jordan.

In turn, Mohammad Alayyan, Vice President of JFA, stated, “We would like to thank PepsiCo-Jordan for partnering with JFA in representing the participating Arab national teams. We commend PepsiCo-Jordan for sponsoring this Cup, which represents the future of football and brings together neighboring Arab countries to compete on Jordanian soil for a period of two weeks.”

“We encourage private and public organizations to follow PepsiCo-Jordan’s lead in supporting events that showcase local and regional football talents. Football enjoys mass appeal amongst Jordanians and we are proud to be one of the Arab region’s leading sports federations in organizing and administrating official international cups and tournaments. We expect the AFC U20 will bring forth exciting and competitive matches,” added Alayyan.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.