PepsiCo-Jordan renews agreement with Bidaya Corporate Communications

Press release

Published September 11th, 2011 - 12:11 GMT

Bidaya’s Director of Public Relations, Raed Nimri and PepsiCo-Jordan’s Public Relations Manager, Mohammad Arabiyat

PepsiCo-Jordan - winner of the 2009 and 2010 King Abdullah II Award for Excellence - and Bidaya Corporate Communications signed a new one-year agreement that will continue to offer PepiCo-Jordan access to a tailored package of public relations’ services provided by Bidaya. The ceremony was held at Bidaya’s offices on 24^th August, 2011.

Bidaya has been providing PepsiCo-Jordan with top-of-the-line PR services since 2007 – ensuring that PepsiCo-Jordan’s public relations’ activities are fully integrated with the company’s business strategies.

Bidaya’s CEO, Jumana Twal said that the renewal of the agreement was a testament to how well the two companies work together. She also highlighted PepsiCo-Jordan as one of largest food and beverage providers worldwide.

“Over the past four years, Bidaya has been offering PepsiCo-Jordan senior-level strategic input and exemplary tactical execution and this is why we have chosen to renew our partnership agreement for yet another year”, said PepsiCo-Jordan’s Public Relations Manager, Mohammad Arabiyat. “Bidaya’s PR services have been instrumental in maintaining our position as market leaders”, he went on to say.

In turn, Bidaya’s Director of Public Relations, Raed Nimri, said, “Our long and mutually beneficial alliance with PepsiCo-Jordan in an increasingly competitive PR landscape is one that we are truly proud of. Their strong presence in the local market enable us to deliver exceptional results.”

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.