PepsiCo-Jordan wraps up Lipton Ice Tea Treasure Hunt

Press release

Published June 3rd, 2012 - 05:34 GMT

The winner of Lipton Ice Tea Treasure Hunt

PepsiCo-Jordan – winner of the 2009 and 2011 King Abdullah II Award for Excellence – concluded its Lipton Ice Tea Treasure Hunt, which was held recently and organized by Creative Marketing Community Company, the Treasure Hunt brought together 400 participants.

The Lipton Ice Tea Treasure Hunt kicked off its activities at the Royal Automobile Museum, where participating teams began collecting clues that led them to the next locations, ending at Climbat Amman. To win, the teams had to solve several challenges and riddles to collect the highest total of points.

Competition winners comprised the ARGH Team who won first place and received the JD 1,000 grand prize; the CX Team who won second place and received the JD 500 prize; and the Sharabis Team who won third place and received the JD 250 prize.

“When we launched the Lipton Ice Tea Treasure Hunt, we wanted to create an exciting community activity that would stimulate internal tourism in Jordan and spice up youth’s daily routines by introducing the thrill of competitiveness,” said Eng. Nidal Hamam, General Manager of PepsiCo-Jordan. “We are very pleased with the level of engagement, intellectual stimulation and display of knowledge that participants have shown during the Treasure Hunt. We look forward to regularly organizing fun, interactive and informative events for youth, especially now that the summer season is around the corner.”

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.