RAK Ceramics launches ‘Elena’ bathware suite in Europe during CERSAIE 2011 in Italy

RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that it has launched the “Elena” bathware suite, a new bathware collection that caters to the European market, during its successful participation at the recently concluded CERSAIE – International Exhibition of Ceramic Tile and Bathroom Furnishings 2011, in Bologna, Italy. RAK Ceramics built a dedicated 100-square meter stand for its exclusive bathware collection, which generated an overwhelming response from target audiences across Europe, resulting in positive response from clients and distributors. 

RAK Ceramics, which booked a total of 400 square meters of exhibition space, also constructed a separate and equally luxurious 100-sqm stand using tiles from its “Elegance Ceramics” collection, to showcase its ceramic tile designs that likewise attracted huge crowds during the exhibition. With the launch of the Elena Bathware Sweet collection, RAK Ceramics has further expanded its specialised product range developed exclusively for the European market. The company previously launched its “Opulence” collection earlier this year also in Europe. The Elegance range of products includes Impero, Joyful, Hilow, Metal Wood and Vibe amongst the latest vibrant tile designs which were launched at Cersaie catering to the European market. 

Dr. Khater Massaad, CEO, RAK Ceramics, said: “RAK Ceramics has prepared extensively to deliver a truly inspirational presentation of our latest tile collections and designs during the CERSAIE exhibition. The launch of the new bathware collection was a major highlight that helped generate greater interest from existing and potential customers in Europe. The huge visitor turnout has certainly allowed us to easily exceed our sales targets during the event. On the other hand, we were also able to generate several new business leads, which will be crucial as we further expand our presence across key market segments in Europe.”

 RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.